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Shima Seiki introduces new type of WHOLEGARMENT Product Tag
Oct '09
In order to promote consumer awareness toward WHOLEGARMENT knitwear and its benefits, as well as to distinguish WHOLEGARMENT from other knitted products, Shima Seiki has been offering WHOLEGARMENT product tags exclusively to customers utilizing WHOLEGARMENT knitting machines, in addition to apparel planners, designers and merchandisers associated with creating and promoting WHOLEGARMENT products. Since their introduction, over 5 million WHOLEGARMENT product tags have been sold, effectively making it the company's best-selling product.

Now, in addition to the standard business-card size tags, Shima Seiki has introduced new WHOLEGARMENT Mini Tags which are available for times when a smaller tag is more desirable. The Mini Tags are in direct response to feedback obtained from customers who produce items such as gloves, socks, scarves, hats and other WHOLEGARMENT accessories knit on SWG041N, 061N and 091N compact machines, whose products are too small and out of balance with the larger standard-size tags.

The 4.5cm x 4.5cm square hangs diagonally for visual appeal, has rounded corners to prevent snagging, and a matte coating for durability. It features the familiar single-stroke sweater illustration of the larger tag that symbolizes an entire garment knitted in one piece, but this time subdued in the background and tastefully cropped to enhance the diamond shape of the Mini Tag.

Large or small, WHOLEGARMENT Tags offer some excellent benefits to WHOLEGARMENT users as a means of communication with consumers at the retail point of purchase.

1. Establishes WHOLEGARMENT product identity
2. Educates the consumer about the benefits of WHOLEGARMENT products
3. Distinguishes WHOLEGARMENT products from conventional knitwear
4. Adds value and creates market demand for WHOLEGARMENT products
5. As a symbol of quality, creates consumer confidence in WHOLEGARMENT products
6. Protects from copies and inferior products claiming to be complete garments

Shima Seiki makes no profit from sales of WHOLEGARMENT Tags. Concerning consumer confidence, the more Tags are available in the market, the better they serve as testimony to the quality of WHOLEGARMENT products. Shima Seiki intends to keep the tags affordable for widespread use by as many customers as possible.

Shima Seiki Mfg., Ltd.

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