Home / Knowledge / News / Textiles / Shima Seiki introduces new type of WHOLEGARMENT Product Tag
Shima Seiki introduces new type of WHOLEGARMENT Product Tag
21
Oct '09
In order to promote consumer awareness toward WHOLEGARMENT knitwear and its benefits, as well as to distinguish WHOLEGARMENT from other knitted products, Shima Seiki has been offering WHOLEGARMENT product tags exclusively to customers utilizing WHOLEGARMENT knitting machines, in addition to apparel planners, designers and merchandisers associated with creating and promoting WHOLEGARMENT products. Since their introduction, over 5 million WHOLEGARMENT product tags have been sold, effectively making it the company's best-selling product.

Now, in addition to the standard business-card size tags, Shima Seiki has introduced new WHOLEGARMENT Mini Tags which are available for times when a smaller tag is more desirable. The Mini Tags are in direct response to feedback obtained from customers who produce items such as gloves, socks, scarves, hats and other WHOLEGARMENT accessories knit on SWG041N, 061N and 091N compact machines, whose products are too small and out of balance with the larger standard-size tags.

The 4.5cm x 4.5cm square hangs diagonally for visual appeal, has rounded corners to prevent snagging, and a matte coating for durability. It features the familiar single-stroke sweater illustration of the larger tag that symbolizes an entire garment knitted in one piece, but this time subdued in the background and tastefully cropped to enhance the diamond shape of the Mini Tag.

Large or small, WHOLEGARMENT Tags offer some excellent benefits to WHOLEGARMENT users as a means of communication with consumers at the retail point of purchase.

1. Establishes WHOLEGARMENT product identity
2. Educates the consumer about the benefits of WHOLEGARMENT products
3. Distinguishes WHOLEGARMENT products from conventional knitwear
4. Adds value and creates market demand for WHOLEGARMENT products
5. As a symbol of quality, creates consumer confidence in WHOLEGARMENT products
6. Protects from copies and inferior products claiming to be complete garments

Shima Seiki makes no profit from sales of WHOLEGARMENT Tags. Concerning consumer confidence, the more Tags are available in the market, the better they serve as testimony to the quality of WHOLEGARMENT products. Shima Seiki intends to keep the tags affordable for widespread use by as many customers as possible.

Shima Seiki Mfg., Ltd.


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search