Home / Knowledge / News / Textiles / Wool brands mark their presence in US markets
Wool brands mark their presence in US markets
Oct '09
Two well-known New Zealand based wool companies have launched initiatives in the US, in a bid to raise consumer awareness about the benefits of using wool, particularly, New Zealand grown wool, rather than synthetic fibers in carpets.

The promotion highlights the environmental and sustainable features of New Zealand grown wool. Both the wool companies have launched wool brands and are forming partnerships with US based wool carpet producers.

Wool Partners International has been signing carpet manufacturers in the United States to use its 'Laneve' brand and has now 10 brand partners, in the US market, after signing agreements with another two large manufacturers and retailers.

The other wool company; Elders has a partnership with CCA Global Partners, a major international carpet retailer, to supply New Zealand wool for luxury carpets and rugs to be made in the US and is also in talks with other carpet producers.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search