Home / Knowledge / News / Textiles / Wool, a naturally carbon friendly fibre
Wool, a naturally carbon friendly fibre
Nov '09
Australian Wool Innovation launched the Wool Carbon Alliance, a group of Australian and international wool industry representatives working together to market the natural benefits of wool as the ideal fibre to help reduce global warming.

According to international research, a household can significantly reduce its carbon emissions by living with wool: insulating with wool, wearing wool, walking, sleeping and sitting on wool. The European Commission reports that a household can cut its CO2 emissions by up to 300kg a year and energy bill by 5-10 per cent simply by reducing its heating by a mere 1°C.

'Wool has an important role to play as part of the everyday carbon solution. Ours is an ambitious plan to let the world know just how versatile our great natural fibre is. It's wool's time to help the planet and for us to sell more wool in the process,' says alliance chair and AWI board member Chick Olsson.

Last month, AWI facilitated an alliance of growers and scientists to position wool as the 'planet-friendly fibre', an initiative which AWI CEO Brenda McGahan says marries wool's unique natural fibre story with AWI's new integrated marketing strategy. 'The other exciting component is that this initiative brings the industry together around a global issue for which we all feel wool is a natural solution,' says Brenda.

Joining Mr Olsson on the Wool Carbon Alliance are Dr Meredith Sheil (Australian Wool Innovation), Martin Oppenheimer (Australian Wool Growers Association), Günther Beier (International Wool Textile Organisation), Geoff Power (South Australian Farmers Federation and formerly WoolProducers Australia), and Tom Ashby (Australian Association of Stud Merino Breeders).

Wool is a planet-friendly fibre made from the simple combination of sunlight, water and grass. It is made of up to 50 per cent carbon, stored in a stable form. It is renewable, has the ability to biodegrade without harm to the environment and can be recycled.

Furthermore, it takes significantly less energy to produce wool products than man-made fibre products, and this ensures CO2 emissions are kept very low. Therefore, the increased usage of wool can positively reduce the level of greenhouse gases in the atmosphere. Wool also gives advanced and developing countries alike the opportunity to reduce their reliance on fossil fuels.

Mr Olsson also noted the potential for Australian woolgrowers to reduce their carbon footprint through on-farm sequestration of carbon. 'Provided carbon accounting methodologies are changed to encourage generation of credits from sources other than agro-forestry, there is enormous potential for farmers to credit from good environmental practice while remaining viable as food and fibre producers and significantly reducing levels of CO2 in the atmosphere'.

'This positive perspective is shared by the Wentworth Group of Concerned Scientists which calls for a greater focus on the positive role of terrestrial carbon, stored in forests, woodlands, swamps, grasslands, farmland and soils. In its October 2009 Optimising Carbon in the Australian landscape report the group notes: 'CSIRO analysis shows that if we could capture just 15 per cent of the biophysical capacity of the Australian landscape to store carbon, it would offset the equivalent of 25 per cent of Australia's current annual greenhouse emissions for the next 40 years.'

The Wool Carbon Alliance and AWI are working with the Australian Government to research and promote the many roles the fibre can play in a future carbon economy and to take the wool message global. As a preliminary step, alliance member and IWTO president Günther Beier said IWTO would take wool's voice to the European Parliament in early 2010.

Australian Wool Innovation

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search