Home / Knowledge / News / Textiles / THE LINK, Living Ideas for New Keys for young students
THE LINK, Living Ideas for New Keys for young students
04
Nov '09
INVISTA, one of the world's largest integrated producers of fibres and polymers and the owner of the LYCRA fibre brand, is the headline sponsor of fashion design and communication competition THE LINK at this year's MarediModa - IntimodiModa show, taking place in the Palais des Festivals, Cannes, France on 25-27th November 2009.

THE LINK, Living Ideas for New Keys, is a competition which challenges young students from the top fashion design and communication schools across Europe to re-create their fashion and creative visions through three categories: Lingerie, Beachwear and Communication. At this time, participation is expected from Royal College of Art, London.

The students in the Lingerie and Beachwear categories will be tasked to develop a mini-collection of lingerie or swimwear prototype garments using fabrics containing LYCRA fibre or Xtra Life LYCRA fibre. Participants in the communication category will be asked to develop a trade advertisement that conveys the added-value of Xtra Life LYCRA fibre in swimwear fabrics. The winner in each of the three categories will be presented with a symbolic trophy prize and a €1,000 cheque arranged by MarediModa. All finalists have also already been invited by MarediModa to the ComOn circuit, Como's creativity week taking place on 11-18 October 2009 aiming at revitalizing the city's renowned textile production district.

All visitors at the fair will be able to elect their preferred garment by casting their vote in a voting box at the show. The shortlist of entries will be showcased at a prestigious awards ceremony during the show on the evening of Thursday 26th November where the winner in each of the three categories will be announced in front of international figure heads from within the industry and the international press. The winner will be confirmed by a panel of judges on the awards night with the award presented by Pierluigi Berardi, European Sales Director for INVISTA Apparel. The award ceremony will be followed by a cocktail reception and live music, to give exhibitors, visitors and the press an opportunity to network.

At the MarediModa show, INVISTA is also delighted to announce the expansion of its world-class Xtra Life LYCRA fibre for swimwear fabrics within the European market. A substantial development for INVISTA, Xtra Life LYCRA fibre is now available in the key deniers for fashion swimwear fabrics from the Maydown production site in Northern Ireland allowing greater accessibility for mills, retailers and designers to experience the unique benefits of this innovative fibre.

Swimwear is often exposed to harsh conditions such as sun creams and chlorine that can reduce the life-span of the garment. The benefits of Xtra Life LYCRA fibre include:

• Long-lasting, beautiful fit
• Resisting 5 to 10 times more to chlorine than standard elastane
• Helping prevent 'bag and sag' of the costume
• Ensuring swimwear has stretch recovery power and looks like new for longer


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Top executives
Textile & apparel bodies

The decision is transformational

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search