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THE LINK, Living Ideas for New Keys for young students
Nov '09
INVISTA, one of the world's largest integrated producers of fibres and polymers and the owner of the LYCRA fibre brand, is the headline sponsor of fashion design and communication competition THE LINK at this year's MarediModa - IntimodiModa show, taking place in the Palais des Festivals, Cannes, France on 25-27th November 2009.

THE LINK, Living Ideas for New Keys, is a competition which challenges young students from the top fashion design and communication schools across Europe to re-create their fashion and creative visions through three categories: Lingerie, Beachwear and Communication. At this time, participation is expected from Royal College of Art, London.

The students in the Lingerie and Beachwear categories will be tasked to develop a mini-collection of lingerie or swimwear prototype garments using fabrics containing LYCRA fibre or Xtra Life LYCRA fibre. Participants in the communication category will be asked to develop a trade advertisement that conveys the added-value of Xtra Life LYCRA fibre in swimwear fabrics. The winner in each of the three categories will be presented with a symbolic trophy prize and a €1,000 cheque arranged by MarediModa. All finalists have also already been invited by MarediModa to the ComOn circuit, Como's creativity week taking place on 11-18 October 2009 aiming at revitalizing the city's renowned textile production district.

All visitors at the fair will be able to elect their preferred garment by casting their vote in a voting box at the show. The shortlist of entries will be showcased at a prestigious awards ceremony during the show on the evening of Thursday 26th November where the winner in each of the three categories will be announced in front of international figure heads from within the industry and the international press. The winner will be confirmed by a panel of judges on the awards night with the award presented by Pierluigi Berardi, European Sales Director for INVISTA Apparel. The award ceremony will be followed by a cocktail reception and live music, to give exhibitors, visitors and the press an opportunity to network.

At the MarediModa show, INVISTA is also delighted to announce the expansion of its world-class Xtra Life LYCRA fibre for swimwear fabrics within the European market. A substantial development for INVISTA, Xtra Life LYCRA fibre is now available in the key deniers for fashion swimwear fabrics from the Maydown production site in Northern Ireland allowing greater accessibility for mills, retailers and designers to experience the unique benefits of this innovative fibre.

Swimwear is often exposed to harsh conditions such as sun creams and chlorine that can reduce the life-span of the garment. The benefits of Xtra Life LYCRA fibre include:

• Long-lasting, beautiful fit
• Resisting 5 to 10 times more to chlorine than standard elastane
• Helping prevent 'bag and sag' of the costume
• Ensuring swimwear has stretch recovery power and looks like new for longer

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