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TITAS success - untouched by the economic storm
04
Nov '09
TITAS 2009 came to a successful close on October 16 with satisfied exhibitors and buyers. Organized by the Taiwan Textile Federation (TTF) with support from the Bureau of Foreign Trade, Ministry of Economic Affairs, the 3-day show attracted 20,288 professional visits from 41 countries and regions, a growth of 3.7% from last year.

Untouched by the economic storm, the number of exhibitors hit a record high of 325 in recent years. The one-on-one trade meetings were, in particular, widely acclaimed by participating exhibitors, so much so that some of the companies who had missed to showcase at TITAS this year already made an early registration for next year's appointment. According to TTF, the show created business opportunities worth over 1 billion NT dollars.

TTF indicated that the success of TITAS 2009 lied in the great versatility in innovative products. International buyers were impressed by the creativity and originality of the exhibits. The products that wowed the visitors most included the high wet modulus rayon staple fiber Formotex by Formosa Chemicals & Fibre; the coldblack technology by Formosa Taffeta; the 3-in-1 D&H Fiber by Far Eastern Group, featuring UV protective, antibacterial and moisture transferring; the "Spiral-Light" PU webbing design by Paiho; the multi-functional Dreamfel fiber by Tri-Ocean; private label TEXCARE by Haojey; the functional fabrics for casual wear by Taiwan Taffeta; DAAI Yarn using recycled PET fiber by DAAI Technology; and the coconut charcoal fiber by Ho Yu.

TITAS 2009 weathered the economic storm by attracting over hundreds of buyers from globally renowned brands. 440 one-on-one trade meetings were arranged to serve as the matchmaking platform for suppliers and buyers.Many buyers expressed their appreciation for this efficient and fruitful arrangement.

Johanna Back, Fabric Manager from Norwegian brand Helly Hansen, said: “When it comes to manufacturing process, Helly Hansen has strict standards on lowering environmental impact. My first trip to Taiwan explores for us many new and potential suppliers.”

Sylvain Ruffier, Textile and Accessories Buying Purchaser from French brand Lafuma and also a first-timer to Taiwan, added:“I am very much impressed with Taiwan's eco textiles. With reasonable prices, the green products at the show can bring great business.”

“It is exciting to visit TITAS. With outstanding technologies in textile development, Taiwan is able to compete with Japan in the arena of functional textiles,” said Kelvin Meeks, Design Materials Manager of American outdoor clothing brand Marmot.

Lanny Han, Vice General Manager of Toread, the third outdoor equipment and goods brand in China, expressed great interest in water proof, breathable and light-weighted materials during his first visit to TITAS. "Taiwan's textile industry enjoys the advantages of advanced technology and excellent and reliable product quality. Price remains to be a key factor in international marketplace," Han added.


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