Ankara is a fabric that was normally reserved for cultural festivities. People felt that this fabric was too flowery, and too colorful.
Formerly referred as Dutch; this fabric acquired its current name 'Ankara' when the Turks made a cheaper version of the fabric. Without a glamorous look, the fabric was regarded indigenous.
This traditional African fabric has infiltrated the fashion world as well. Blended with other matching fabrics and with a good design, ankara fabrics are the fancy of many people. The appeal of the finished product depends on the creativity, and skills of the designer
Ankara posses the capabilities of being able to dye faster and does not get stained much. Due to its virtues, this fabric was considered as a competitor of the Western 'adire' cloth.
As Nigeria is a fashion savvy part of Africa, it has taken the fabric, improved them, and has represented it to the world. Nigeria being a big market, offers vast potential for the manufacture and sales of ankara.