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Conscious Collection ties up with Goodsell
09
Nov '09
The Conscious Collection , the exclusive spiritual clothing and home furnishings line developed and inspired by visionary designer Trey Isenhower, has named Goodsell Group as their consultant for business development, marketing and public relations.

Each CC design is personal and inspired from Trey's experiences. He embodies the philosophy of his products and partners with organizations that benefit the community. Exclusive screen printing and embroidery is provided by DesertArc, an organization dedicated to enhancing the lives of those with developmental disabilities. The company has made a commitment to the Susan G. Komen Breast Cancer Foundation and contributes to the cause.

“My goal is to offer American-made apparel and home furnishings with spiritual content,” Isenhower explained. “The Conscious Collection is ideal for a lifestyle of simplicity and comfort. This is about individual spirituality and celebrating the authentic good of all humanity. I was prompted to make the first shirt after noticing the proliferation of rude and offensive messages that seem to be overtaking the marketplace. I joined a growing number of companies that aspire to make a difference. And if I can bring awareness to cancer-related causes and the increasing need to bring manufacturing back to America, I will have accomplished a lot.”

Michael Beckwith of Agape International is one high-profile client Trey aspires to emulate in consciousness and creativity. Various organizations have joined Marriott's Desert Springs Spa and the Renaissance Esmeralda as retailers of the collection as well as nonprofits and spiritual centers across the country. Trey is now developing a line of bath and home accent products that will be brought to market later this year.

“I am excited to be working with Trey to broaden the reach of his existing product lines and to assist in the development and introduction of additional ones,” said Lea Goodsell.

Trey Isenhower, CC president and designer, is a resident of the desert area in Southern California. To date, the line features several motivational and inspirational designs and over 40 different choices of styles with a comprehensive color palette.

Goodsell Group is a full-service business development, marketing and public relations firm with offices in Palm Springs and Palm Desert. Principal Lea Goodsell is an award-winning marketing professional with more than 25 years of experience.

The Conscious Collection

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