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Messe Frankfurt's textile fairs are market-orientated
11
Nov '09
Whether for garments, interiors or technical uses, the range of applications for textiles is wide and varied and the markets are extremely demanding. Messe Frankfurt has been partnering these textile sectors and reflecting their concerns throughout the world for more than 20 years now. The first trade fair to be held outside Germany in the history of Messe Frankfurt was the apparel fabrics fair Interstoff Asia in Hong Kong in 1987. The first trade fair outside Germany for home and contract textiles took place in 1990 in Japan under the name of Heimtextil Asia.

The first overseas fair for technical textiles, Techtextil Asia, followed in 1992. Since then, Messe Frankfurt has created a communications network linking the most important textile centres throughout the world, thus putting its core competence in textile fairs at the service of its customers worldwide. With 25 events in seven countries, Messe Frankfurt is represented around the world in all four sectors – garment fabrics, home and contract textiles and technical textiles as well as, from 2011, the processing of textiles and flexible materials – and is now not only a powerful link in the international textile industry but also a highlyregarded partner for both the demand and supply sides.

The main aim of all textile fairs organised by Messe Frankfurt is to help manufacturers, dealers and buyers make new business contacts, to open up new fields of business, to boost import and export potential and to increase awareness of the latest trends. In a highly globalised market, which is in a constant state of flux, textile fairs offer the opportunity to remain always a step ahead.

The focus of the process of internationalisation of trade fairs is on rapidly expanding manufacturing regions and markets, which are subject to ever-changing fashion trends and consumer demands. Thus, the pioneering spirit in the field of textile fairs remains strong even today, because Messe Frankfurt is always on the look out for new, highly promising markets for its customers around the world. Messe Frankfurt serves these markets with the help of 28 subsidiaries outside Germany and five branch offices,supported by 52 international marketing partners who are responsible for 150 countries. Concept and coordination of events worldwide is under the central control of Brand Management in Frankfurt. The most important textile associations as well as industrial partners are available to partner the events locally.

The textile fairs of Messe Frankfurt in Germany and abroad are a significant factor in the success of the company. Three brand names currently form global links between trade and industry from Asia to America: Interstoff / Texworld / Intertextile – all garment-fabric trade fairs; Heimtextil / Intertextile Home Textiles / Interior Lifestyle are trade fairs for home and commercially-used textiles, and Techtextil presents technical textiles and nonwovens. In 2011 a new name will be added to complete the textile Powerhouse": Texprocess is the leading

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