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REPREVE & BlueAvocado team up for 'What's Out, Is In'
Nov '09
This year alone, U.S. landfills will be inundated with more than 21 billion plastic water bottles[i] and 78 billion plastic bags [ii]. Two green-minded companies Unifi, Inc., the makers of REPREVE recycled fibers, and BlueAvocado have teamed up to achieve a common goal: reduce their environmental footprints by diverting materials from ending up in the landfill.

BlueAvocado's new reusable gro-pak shopping system is designed to replace 15 environmentally harmful plastic bags per shopping trip and it features five separate component bags made using REPREVE recycled fibers. The system is durable, compact and stylish, and offers a solution for every shopping need - collapsibility for sto-n-go convenience, insulation for hot or cold items, and ventilation for fruits and veggies.

Not all reusable bags are created equal, and what's in the bag is as important as the bag itself. BlueAvocado's reusable grocery bag system is made with Unifi's REPREVE, a family of 100% recycled fibers that are made from waste and post-consumer plastic bottles. And because REPREVE is made from recycled materials, it conserves the earth's precious natural resources.

“Our goal was to provide eco-conscious, time-starved shoppers with a reusable and recycled grocery bag system that's focused on style, convenience and value,” said BlueAvocado's Chief Innovation Officer Melissa Nathan. “The gro-pak system can eliminate 1,000 plastic bags per shopper per year, so the impact of one consumer can affect the lives of many. We believe we're helping consumers change the way they shop for good.”

The partnership of REPREVE and BlueAvocado creates a green synergy, and promotes the three pillars of sustainability:

• Reduce - minimize the harmful waste created by plastic bags and plastic bottles
• Reuse - the versatility and durability of the BlueAvocado gro-pak means years of multiple uses
• Recycle - extracting useful materials, like plastic PET bottles from curbside recycling, into recycled products like those made with REPREVE recycled fiber

“BlueAvocado provides consumers with a more environmentally friendly choice and is unique because it's reusable and made from recycled materials,” said Bett Faircloth, Unifi's marketing manager. “What's out of the landfill is literally in the bag, and with REPREVE's U Trust verification program, consumers can have confidence in what they're getting.”

Since the average shopper uses 1,000 plastic bags per year, BlueAvocado is also inviting consumers to kick their plastic habit and join their Billion Bag Pledge.Consumers can pledge online at www.blueavocado.com/billion to avoid 5, 10 or 20 plastic bags per week. BlueAvocado products are available in 400 stores and online retailers nationwide. Sur La Table is the first national retailer to introduce the REPREVE line, launching in 75 stores this November.

Unifi Inc

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