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Extend life of holiday wardrobe with Keyes's stain techniques
Nov '09
The season of holiday parties has already arrived, but most consumers these days are feeling more frugal than festive. One way to ease the pinch in this tight economy is to take those extra steps to combat stains, so those holiday frocks will last for years to come.

“Consumers are still watching every penny this holiday season,” says Norma Keyes, Director, Product Standards, Cotton Incorporated. “For those who can't afford a new holiday wardrobe, it's important to take extra care with your current cotton wardrobe, which will save you money in the long term.”

According to the Cotton Incorporated Lifestyle MonitorTM survey, 31% of respondents reported throwing a garment away if they cannot remove a stain after two attempts. When almost a third of respondents report they are spending less on clothing this year compared to last year, many consumers are unable to replace those stained cotton garments with new ones. Use Keyes's tips and techniques to ensure that this holiday remains stain-free.

For classic holiday stains like cranberry sauce, gravy, or red wine, Keyes advises applying liquid detergent directly on the stain and allowing it to soak in before laundering according to the manufacturer's instructions. For candle wax, first gently try to scrape off the excess wax with the non-cutting edge of a knife. Then place it stain-side down on a paper towel on an ironing board; iron the stain, removing the rest of the wax, before treating it with liquid detergent and then laundering according to the manufacturer's instructions.

“Taking these extra steps, like applying the liquid detergent and allowing it to soak in, or ironing off the excess wax, has an enormous impact on successfully removing the stains themselves,” says Keyes. “When every dollar counts, it's important to take even better care of your current wardrobe, so you don't end up having to replace your stained garments.”

Cotton Incorporated

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