Home / Knowledge / News / Textiles / Price remains to be main deciding factor for KWWF customers
Price remains to be main deciding factor for KWWF customers
26
Nov '09
These were the findings of the Kyrgyz textile market research performed by the marketing specialists of Flexi Communications, an integrated communications agency, (FC) at the request of the Kyrgyz worsted woolens factory (KWWF). The main purpose of the research was to identify the needs of KWWF potential consumers.

The research was conducted among wholesale buyers of pure wool and mixed wool fabrics, throws, blankets and yarn, such as heads of apparel and knitwear facilities, owners of retail textile outlets, heads of tailor shops and boutiques, textile associations executives.

FC marketing professionals examined the product mix of fabrics available in retail stores and markets. It was found that domestic textiles are virtually non-existent in the republic that has traditionally served as the supplier of raw materials for the light industry. Thus, domestically manufactured wool and mixed wool fabrics amount to no more than 2% of all available fabrics.

The dominant position in the market belongs to synthetic wool replicas with minimal wool content (from 5 to 10%). Almost the entire bulk of synthetic fabrics in the market are manufactured in China. Fabrics with higher wool content (20-30%) are produced in Korea - 57%, Turkey – 31% and other countries – 12%. Retail stores of Kyrgyzstan feature Korean (47%), Turkish (22%), Italian (18%) and British (11%) wool and mixed wool fabrics.

A similar situation dwells in bedding, blankets, throws and yarn retail.

- Price remains to be the main deciding factor for the customers. Whereas the price of domestic wool fabrics range from 300-600 soms per running meter and cotton fabrics cost anywhere between 150 and 500, synthetic fabrics can be purchased for 80-100 soms per meter, - explains Asel Amorova, Flexi Communications marketing consultant at KWWF.

– Meanwhile, however, the expert point out a trend for gradual growth of the premium segment and local apparel manufacturers switching to higher quality fabrics, including ones with higher natural content. Since this is an emerging trend, it is too soon to draw any conclusions. Nevertheless, if it continues, soon KWWF will experience a significant growth in demand for its wool and mixed wool fabrics.

Another potential niche for the Kyrgyz worsted woolens factory is manufacturing special-purpose fabrics (for military, police use, etc.), fabrics for school uniforms, as well as wool blankets and throws.

Open joint stock company “Kyrgyz Worsted Woollens Factory” is a large manufacturer of pure wool, mixed wool and worsted woolen fabrics, yarn, throws and blankets in Central Asia. The factory was founded in 1963 as a full cycle manufacture from scoured wool to finished fabrics; the enterprise was privatized in 1992. Capacity of the factory is 24 thousand spinning spindles and 3.0 million running meters of wool fabrics. The factory employs 800 people.

Kyrgyz Worsted Woolens Factory (KWWF)

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search