Home / Knowledge / News / Textiles / Price remains to be main deciding factor for KWWF customers
Price remains to be main deciding factor for KWWF customers
26
Nov '09
These were the findings of the Kyrgyz textile market research performed by the marketing specialists of Flexi Communications, an integrated communications agency, (FC) at the request of the Kyrgyz worsted woolens factory (KWWF). The main purpose of the research was to identify the needs of KWWF potential consumers.

The research was conducted among wholesale buyers of pure wool and mixed wool fabrics, throws, blankets and yarn, such as heads of apparel and knitwear facilities, owners of retail textile outlets, heads of tailor shops and boutiques, textile associations executives.

FC marketing professionals examined the product mix of fabrics available in retail stores and markets. It was found that domestic textiles are virtually non-existent in the republic that has traditionally served as the supplier of raw materials for the light industry. Thus, domestically manufactured wool and mixed wool fabrics amount to no more than 2% of all available fabrics.

The dominant position in the market belongs to synthetic wool replicas with minimal wool content (from 5 to 10%). Almost the entire bulk of synthetic fabrics in the market are manufactured in China. Fabrics with higher wool content (20-30%) are produced in Korea - 57%, Turkey – 31% and other countries – 12%. Retail stores of Kyrgyzstan feature Korean (47%), Turkish (22%), Italian (18%) and British (11%) wool and mixed wool fabrics.

A similar situation dwells in bedding, blankets, throws and yarn retail.

- Price remains to be the main deciding factor for the customers. Whereas the price of domestic wool fabrics range from 300-600 soms per running meter and cotton fabrics cost anywhere between 150 and 500, synthetic fabrics can be purchased for 80-100 soms per meter, - explains Asel Amorova, Flexi Communications marketing consultant at KWWF.

– Meanwhile, however, the expert point out a trend for gradual growth of the premium segment and local apparel manufacturers switching to higher quality fabrics, including ones with higher natural content. Since this is an emerging trend, it is too soon to draw any conclusions. Nevertheless, if it continues, soon KWWF will experience a significant growth in demand for its wool and mixed wool fabrics.

Another potential niche for the Kyrgyz worsted woolens factory is manufacturing special-purpose fabrics (for military, police use, etc.), fabrics for school uniforms, as well as wool blankets and throws.

Open joint stock company “Kyrgyz Worsted Woollens Factory” is a large manufacturer of pure wool, mixed wool and worsted woolen fabrics, yarn, throws and blankets in Central Asia. The factory was founded in 1963 as a full cycle manufacture from scoured wool to finished fabrics; the enterprise was privatized in 1992. Capacity of the factory is 24 thousand spinning spindles and 3.0 million running meters of wool fabrics. The factory employs 800 people.

Kyrgyz Worsted Woolens Factory (KWWF)


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search