Home / Knowledge / News / Textiles / Rebranding of a base layer giant after 25 years of success
Rebranding of a base layer giant after 25 years of success
11
Dec '09
To celebrate 25 years of building the best base layers made in the USA, PolarMax is undergoing a genesis. As part of their continued growth and planning for the future, PolarMax is executing a major rebranding that will encompass marketing, product and sales strategy and result in a finely tuned package with consistent messaging, state of the art web tools and a retailer story and top tier support.

The effort includes launching the new PMX brand, introducing a new partnership with Cotton, Incorporated and TransDRY moisture management technology for cotton, a partnership with X-Games, and celebrating PolarMax's commitment to their community by working with NC State University's 1B4NC program.

“After 25 years, PolarMax is still preparing for the future,” said Randy Black, President of Longworth Industries, parent company of PolarMax, PMX and XGO technical base layers. “Our international and fabric sales are way up, and our domestic sales have even realized gains.” Black continued, “these, combined with expertly managed inventory and increased service will enable us to invest in the company and provide a stable business platform for PolarMax and our retailers for years to come. We're very proud to be the only base layer manufacturer to build 100% of our product in the USA, and to have created the highest quality products and jobs here in the US since 1985.”

With increased sales, profits and service, fresh inventory and a 95% on-time delivery record, PolarMax is looking toward the next 25 years. Within the last 18 months, PolarMax has hired a new Director of Marketing, new graphic designer, web design firm and full service PR firm. They have also added warehouse space and new offices, investing in the future of the company.

Other efforts inspired by, and in support of PolarMax's 25th anniversary include a packaging initiative that uses recycled, recyclable and re-taskable packaging printed with soy-based ink.

Polarmax / Longworth Industries

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search