Home / Knowledge / News / Textiles / Rising fashion designers focus on US cotton
Rising fashion designers focus on US cotton
17
Dec '09
The COTTON USA Fashion Design Challenge in Thailand in 2008 proved itself as an increasingly powerful PR tool for U.S. cotton, generating $1.8 million in earned advertising value (EAV) while heightening consumer awareness of the fashionable side of cotton and COTTON USA. This third annual design competition for fashion students advocated young designers to support the Thai textile and garment industries and U.S. cotton.

Judges selected Sirus Tantiyapong (nicknamed “Yod-Yoko”), a student at Silpakorn University, as the winner of the COTTON USA Design Challenge for his collection “Dimension of Picasso.” The winning designer traveled to New York Fashion Week, and the trip was broadcast on Thai television.

Yod-Yoko competed with 300 up-andcoming Thai designers over the course of the competition. Judges whittled the group down to five finalists, who had six weeks to complete their collections for the final round during which they defended their work to an honorary panel of 10 fashion industry leaders at a COTTON USA fashion show.

Following his COTTON USA win, Yod- Yoko won the award for “Best Design for Shirting Fabrics” at Supima's second annual design competition in January 2009. Yod-Yoko created two eveningwear looks with 10 yards of Supima fabric. He worked directly with Thai Textile Industry, as well as a COTTON USA and Supima licensee, to develop 200 count/two ply Supima fabrics especially for the show. Yod-Yoko's inspiration was “Rhythm of Fingerprint Line” in which he used his own fingerprint in an art form to provide unique fabric lines and textures.

Thanks to his U.S. cotton design competition wins, Yod-Yoko appeared on the front pages of Thai daily newspapers, on a magazine cover with a 14-page fashion spread, and on live television.

The COTTON USA Design Challenge was awarded “Campaign Publicity” finalist for the Thailand's Adman Award in 2006 and accumulated over $1.7 million in earned advertising value (EAV) for competitions in 2006 and 2007.

The 2008 competition brought in $1.8 million in EAV, and press coverage of Yod- Yoko's win in Supima's design competition increased COTTON USA's EAV to $2.7 million. CCI earned an advertising value return of $100 on every dollar invested of U.S. Department of Agriculture Market Access Program (MAP) funding.

Cotton Council International

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search