Home / Knowledge / News / Textiles / BW to launch Naturally Green Campaign at Surfaces
BW to launch Naturally Green Campaign at Surfaces
19
Dec '09
British Wool Launch 'Naturally Green' at Surfaces 2010

British Wool will bring their 'Naturally Green ' campaign to Surfaces 2010 backed by their recent environmental Life Cycle Analysis(LCA) report, giving scoured British Wool an internationally recognised standard of environmental credibility.

The British Wool Marketing Board (BWMB) invested in the twelve month study, which was completed by Leeds University - the centre of expertise for non-woven textile research in the UK and it has been done to the industry standard ISO 14040.

Analysing the wool from the sheep in the field to the end of the scouring process, the study determined that the impact of British Wool on the environment is measurably less than either nylon or polypropylene fibres and concludes that the sustainability of scoured British wool production is much better than that of polypropylene and nylon fibre productions.

Positioning British Wool as the 'Planet Friendly fibre for Carpet', the British Wool Marketing Board is appealing to manufacturers and retailers to consider wool as their first choice for carpet.

Tim Booth. Product Development Manager at the BWMB explained,“The 'Green' agenda is increasing rapidly and support for natural, sustainable products is growing too. Wool is now facing an important precipice as people are looking at it with fresh eyes and assessing how it can help them meet the scrutiny of their customers.

“British Wool, grown on sheep breeds that graze freely in the UK is a natural fibre which has the greenest of beginnings and is the most sustainable fibre available to carpet. Whilst the origin is clearly excellent, we still wanted to offer detail and data to the carpet industry and our LCA report does exactly that.”

British Wool can be found on stand 4731 with partners, Brintons and Axminster Carpets.

British Wool Marketing Board


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search