Home / Knowledge / News / Textiles / Leading nonwovens producer eyes South African market
Leading nonwovens producer eyes South African market
Dec '09
Aalborg-based nonwovens manufacturer sets ups business in South Africa. This is a strategic initiative aimed at giving Fibertex easy access to markets which hold plans for huge future investments in, among other things, infrastructure.

From the turn of the year, Fibertex will set up business with a factory in South Africa with a view to manufacturing and marketing needlepunch products - primarily geotextiles for road works, but also products for the growing South African automotive industry.

The basis of this initiative is that Fibertex sees a huge potential in the region. In South Africa alone, plans are in place to invest more than DKK 500 billion in the country's infrastructure over the next five years. And the neighbouring countries have similar plans in the pipeline.

"This is a significant expansion of the infrastructure in large parts of southern Africa which will even be further increased in the coming years. Large road and bridge construction projects etc. have been launched and more are under way. Geotextiles are essential elements to such projects and this is where we come in with our high-tech production at competitive prices", says Jørgen Bech Madsen, CEO of Fibertex Industrial Nonwovens.

Jørgen Bech Madsen expects that local production on a state-of-the-art facility and sale of geotextiles combined with low production costs and the extensive expertise of Fibertex Industrial Nonwovens in the area will make Fibertex in South Africa an attractive supplier and business partner.

The automotive industry is also experiencing strong growth in southern Africa and this offers Fibertex good opportunities to produce different products for this industry which only to a lesser extent are produced in Africa today.

For Fibertex, which is owned by the industrial conglomerate Schouw & Co., this is a strategic initiative. After the factory has been run in and the markets have been penetrated, Jørgen Bech Madsen sees a huge future potential in the South African campaign:

"We have competent employees with industry experience to run the factory so we will not be tying up key management resources in the project. The factory will have a high-tech, state-of-the-art and competitive production system and we will supply a total Fibertex concept, which means technology and know-how - both in relation to production and administration," says Jørgen Bech Madsen. The factory will have a just over 40 employees.

The annual turnover of the South African company is expected to be approx. DKK 60-80 million with decent profit in the coming years. From a long-term strategic perspective, the project furthermore serves as a bridgehead - not only to southern Africa, but eventually also to other markets in the Southern Hemisphere such as Australasia, India, the Middle East and South America.

"As owners, we see a vast potential in this initiative which both internationalises Fibertex and makes Fibertex Industrial Nonwovens a local and regional player able to compete with the other nonwovens manufacturers in this part of the world," says Jens Bjerg Sørensen, President of Schouw & Co.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search