Home / Knowledge / News / Textiles / New lightweight wool inspires revival in northern hemisphere
New lightweight wool inspires revival in northern hemisphere
23
Jan '10
AWI-driven, grower-funded textile innovations such as Merino Touch, new lightweight wools and used and natural-look finishes are inspiring a wool revival in the northern hemisphere.

This prediction comes as leading Italian spinners gear up to show their spring 2011 collections in Florence at Pitti Filati, the world's most prestigious yarn fair.

President of Igea Stefano Borsini says the coldest northern hemisphere winters in more than three decades have reconnected consumers with wool – a trend reiterated by Borgosesia-based wool and cashmere spinner Lora Festa which says it will focus on wool rather than cashmere for spring 2011.

Stefania Bernardi, area manager of Filatura e Tessitura di Tollegno, said: 'Wool is still very important and is the reason we are striving to create lightweight wool. Europe is improving compared to a few years ago; in particular, the UK and France are performing well.

AWI CEO Brenda McGahan says this forecast wool revival validates the company's product development strategy of recent years.

'This prediction is a virtual playback of our knitwear strategy over the past year.

'Casual looks and special effects – new innovations for wool - have drawn the most attention at the knitwear trade events we've exhibited at this year and at all the sales calls we've made along the supply chain since we launched them last September.

'It's proof that our grower-funded investments in product development are not only in synch with the market but in this case guiding global yarn and fashion trends.

'What's also pleasing is that our product developments are helping drive a fibre switch away from cashmere towards Australian Merino wool, which is another key objective of AWI's strategic and operational plan,' Brenda says.

AWI reports from interior textile and sports and active wear trade events – taking place elsewhere around the globe – confirm this interest in wool is not confined to the yarn sector. At Domotex in Hannover and Heimtextil in Frankfurt, Germany, AWI representatives and industry participants were swamped with inquiries about wool bedding and floor coverings. This week in the US, the company's Merino Perform range of innovative performance fabrics has been one of the stars of the Outdoor Retailer show in Salt Lake City.

Australian Wool Innovation Limited


Must ReadView All

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

German investors keen to invest in Pakistan: top official

Textiles | On 26th Apr 2018

German investors keen to invest in Pakistan: top official

A German traders delegation will soon visit Pakistan to explore...

Courtesy: Uster

Textiles | On 26th Apr 2018

Uster Technologies acquires Elbit Vision Systems

Uster Technologies has announced the successful closure of the...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search