Home / Knowledge / News / Textiles / Social enterprise sets new bar for handicraft industry
Social enterprise sets new bar for handicraft industry
27
Jan '10
From traditional baskets to fashion runways, African style is suddenly pervasive. Handicrafts sourced from Africa are particularly hot these days. The reason? Consumers not only love the vibrant patterns, but they are also increasingly attracted to the idea that "trade not aid" is a way to make a difference.

But if you're looking to improve lives with your purchase, not all "trade" is the same. A conscious consumer should ask questions. How much is each artisan paid? Are skills diversified to hedge against market shifts? Does a company's "doing good" rhetoric match verified social impact results? And who exactly made the product?

Indego Africa is an ambitious social enterprise currently the subject of a Harvard Business School case study that answers these questions with a creative new model to empower independent Rwandan businesswomen.

Handicrafts are engine driving longer-term strategy

Indego Africa doesn't just partner with cooperatives of artisans and sell their handicrafts to retailers and on its Webstore. 100% of the profits are applied to its sophisticated training programs in financial management, entrepreneurship, literacy, and computers all taught by top Rwandan university students.With each purchase a consumer delivers not just income, but also the true keys to eventual empowerment: skills, information and confidence.

Verifiable social impact

Based on the belief that social impact should be more than simple pronouncements, Indego Africa is committed to measuring and reporting its social impact, even hosting a comprehensive Social Impact webpage. Indego Africa's fair trade practices have also been thoroughly vetted by the Fair Trade Federation, the highest standard-bearer for the handicraft industry.

Transparency & direct connection to artisans

Unlike many other sellers of African handicrafts, Indego Africa is a fully transparent enterprise. That first means that each product tag features the name and signature of the artisan who made each individual product. Consumers can then follow that artisan's story online a uniquely personal touch. Indego Africa also makes its governing policies and procedures, as well as financial records, available to both its partner cooperatives and the public.

Indego Africa


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X