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Simmons to unveil three new Beautyrest lines
Feb '10
Simmons Bedding Company's flagship Beautyrest brand celebrates its 85th anniversary this year, and the company is marking the occasion with a new Beautyrest mattress line completely redesigned for 2010 to be introduced February 1-5 at the Las Vegas Furniture Market.

The new Beautyrest mattress line offers individually encased Beautyrest Super Pocketed Coil springs featuring new BeautyPlush, BeautyFirm and BeautyLuxeFirm comfort choices for unsurpassed motion separation, conformability, support and durability. The line's new BeautyStyle aesthetics feature luxurious fabrics and enhanced visual appeal while new construction designs offer unique BeautyFeel comfort allowing Beautyrest to offer the broadest range of unique feels in the industry.

Simmons is promoting the new Beautyrest mattress line with significant marketing support, including dealer television tags, patent-pending point-of-sale materials, online promotions and public relations. A new Beautyrest Web site is under development and a new tagline, "It's not just sleep, it's Beautyrest," will roll out across all communications platforms.

From firm to plush, tight top to pillow top, the new Beautyrest mattress collection offers retailers a full range of values and technologies. Using unique types of comfort layers and support foams, every mattress is scientifically engineered to enhance the inherent qualities of Beautyrest Super Pocketed Coil springs. BeautyStyle mattress aesthetics create eye-catching consumer appeal while BeautyFeel provides consumers with the unique comfort that comes from sleeping on a new Beautyrest mattress.

"We carefully designed the new Beautyrest line to leverage the hallmarks of the brand, which include unparalleled motion separation, durability, conformability and support, while enhancing a consumer's sleep experience through BeautyFeel comfort. The combination of performance benefits from the Beautyrest Super Pocketed Coil springs, consumer-driven style and the broadest range of comfort choices in our 85-year history allows us to say 'Its not just sleep, it's Beautyrest,' " said Beautyrest Brand Director Rolf Sannes.

BeautyrestClassic mattresses feature the unique comfort and support of 800 density Beautyrest Super Pocketed Coil springs, redesigned BeautyStyle luxury fabrics and aesthetics and the Mega Coil Edge System for an edge-to-edge sleeping surface. The Triton foundation with PowerBeam braces provides strength and support. Select models include memory foam for enhanced comfort and support.

New Beautyrest Anniversary With the complete comfort and support of new 850 density Beautyrest Super Pocketed Coil springs, the new Beautyrest Anniversary includes redesigned BeautyStyle aesthetics. The Total Surround BeautyEdge Foam Encasement features QuantumLock technology for foam rail integrity and sleeping comfort right to the edge. The celebration continues with Energy Foam, part of Simmons' patented no flip construction, for added stability and the Triton foundation with PowerBeam braces for strength and support.

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