Home / Knowledge / News / Textiles / Education key to put wool back in the home say manufacturers
Education key to put wool back in the home say manufacturers
05
Feb '10
Working alongside bedding and carpet manufacturing partners, Woolmark is marketing the merits of wool as part of a healthy home.

At Heimtextil, the world's largest home textile trade fair in Germany, Australian Wool Innovation (AWI) created a “wool arena” under the Woolmark banner, where eight Woolmark licensees exhibited their products and the natural benefits of sleeping, walking and sitting on wool. Additionally, the products of 13 other licensees from Asia and Europe were exhibited by AWI at the Woolmark Stand as part of selling the benefits of broader wool in the interiors sector.

The latest in wool blankets, underlays, doonas as well as new felted products such as cushions and bags were exposed to over 70,000 retail buyers and wholesalers from all over the world. The ability to machine-wash many of these products is a major point of interest to a significant number of European retail buyers.

Exhibiting at Heimtextil, Australian bedding manufacturer Jaspa Herington's managing director Barry Young said educating retailers and wholesalers about wool's naturally superior temperature and moisture control, anti-allergenic and anti-bacterial properties was very worthwhile.

'Europe and the United States bedding markets are like the Australian market some 20 years ago, when wool had very little market share, but I now see that changing with education. Once retailers see and feel the benefits of wool they don't look back. Wool now makes up about 50 per cent of the bedding market here in Australia because people know it outlasts and outperforms the competition.'

Belgian bedding wool specialist DBCwool's director Dominique Blandiaux agreed.

'Wool was in the air at Heimtextil. We were pleased to work with Woolmark and have received an increased level of enquiry from quilt producers wanting to know more about wool as a result.'

Increased interest in wool was also a theme from the Domotex floor covering expo, also held in Germany. Here Woolmark met with over 20 licensees from the Indian subcontinent, Belgium and the Netherlands to discuss further marketing and education opportunities.

'Broader micron wool still has a strong market presence in the Interior Textiles sector but ongoing retail and consumer education is required to continue to regain lost market share. We need to keep selling the messages about wool home textile products being naturally more durable, safer and more fire retardant, how wool is anti-static and naturally resists dirt and stains,' AWI product service manager Mahua Das added.

Australian Wool Innovation Limited


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search