Home / Knowledge / News / Textiles / Baydemirler to expand store network
Baydemirler to expand store network
17
Feb '10
A Turkish textile company and owner of the Brillant store chain, 'Baydemirler' intends to expand its presence by setting up 40 new Brillant shops in 2010, informed the Chief Executive of Baydemirler, Mr. Erdogan Baydemir.

The company has already achieved around 25 percent of its yearly target in the month of January this year, will now focus on new marketing strategies in the ongoing year, he added.

It will also introduce a top-of-the-line store housing home-textiles. An interior designer will be present in each Brillant shop to assist shoppers and all the 'Brillant Exclusive' will be spread out in an area of 400 Sq. m., he informed.

He further said that four different collections for home-textiles have been launched by Brillant, which has undertaken research and development with a team of 150 people and has invested around $6 million for the same. This research and development helped the company to increase its product range.

The company holds around 55 percent of Turkey's home-textile market as well as 202 local shops and one international store. Now, its focus is to grow the number of its international stores. It intends to set up 15 new stores in the Balkans, Russia and the Middle East.

Brillant products have been shipped to around 60 countries, including, Germany, Italy, Russia, Poland, the United States, Japan, Iran and Algeria. Baydemirler targets to augment its exports by $60 million in 2010, while its three-year exports amounted at $150 million, pointed Mr. Baydemir.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search