Home / Knowledge / News / Textiles / aussieBum develops Banana range
aussieBum develops Banana range
05
Mar '10
"aussieBum has a responsibility to continually research and develop new fabric technologies. Banana fibre characteristically enjoys good luster, is lightweight, offers strong moisture absorption and is considered one of the most eco friendly fibers in the world today. We are truly proud of our contribution to the development of this fabric. It's exciting and once again, delivers Australia to the doorstep of the world!" Sean Ashby (aussieBum Founder)

Everyone knew this was bound to happen sooner or later, and it finally has... AussieBum has gone 'Bananas' on us - and we're extremely satisfied with the result. This may sound strange at first, but the advantages of banana fibre are numerous.

Firstly, it produces a completely natural fabric, being made from the bark of the banana plant. Also, banana, being a relatively easy fiber to spin, provides the soft, smooth and extremely comfortable result people have come to expect from top quality underwear brands. In fact banana fibre has come to be recognised as one of the most comfortable eco friendly fibres ever made, setting the standard high for sustainable fabric's.

This Banana range is also 100% Australian made. Thus ensuring an environmentally sustainable, top quality product and design in true aussieBum style.

All things considered it seems the aussieBum team have once again hit the nail on the head, research showing that consumers are increasingly demanding greater quantities of sustainable and eco friendly products.

Even Alan Greenspan has been quoted in using underwear as the main barometer for the economic climate, and what a way to start the New Year, one that will see Australia steadily coming out of the worst financial recession in recent decades and aussieBum coming out with underwear that is leading the way into a sustainable future.

Innovation and design have always been the creative mantras that propel aussieBum apparel into the future, and the company has once again taken it to the next level. As a growing brand - true to it's humble beginnings- aussieBum are driven by the passion of ensuring their loyal customers' continue to get cutting edge, fun, sexy and innovative apparel. Where do aussieBum come up with these ideas one wonders? Mostly, this type of innovation is made possible because the company communicates and engages with their customers' invaluable feedback, acting upon suggestions and gathering community input using technology such as Facebook, Twitter and most recently 'Four Square.' If people today are demanding comfortable and stylish underwear, which also take into account concerns such as environmental and economic sustainability, then that's what they will be getting.

aussieBum


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search