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Loomstate chooses O-Wool to complement film's message
10
Mar '10
Academy Award nominee Robert Kenner, director of Food, Inc., walked the March 7 event's red carpet in an organic wool tuxedo made with O-Wool suiting fabric from Vermont Organic Fiber Company (VTOF). The tuxedo was made exclusively for Mr. Kenner by New York City-based environmentally conscious fashion brand Loomstate. According to Loomstate, this is the first American-crafted organic tuxedo ever to be made for the Academy Awards. VTOF is the nation's leading provider of Merino wool fabrics made with wool grown and certified to the U.S. Department of Agriculture's (USDA) national organic program standard.

Kenner, whose film documents the industrialization of the U.S. food supply and the viability of the local and organic sector, noted “I loved the tux! It felt right to be organic and show that both food and textiles can be made in an organic fashion and still be beautiful and excellent quality.”

Loomstate chooses O-Wool organic wool fabric to complement the film's message

Loomstate custom designed and handmade the tuxedo using 100 percent organic gabardine twill O-Wool fabric.

The choice of O-Wool by leading designers and brands such as Loomstate is becoming more and more common. For Fall/Winter '09, leading sustainable fashion designers for both adults and children in the U.S., Canada, and Europe including Bodkin, Deborah Lindquist, Bahar Shahpar, Susan Woo and Whitten Grey in the U.S., Fin (Norway) and Elena Garcia (UK) in Europe, and Dagg and Stacey (Toronto) and Nixxi (Vancouver, BC) in Canada all used O-Wool.

“Whether for red carpet or everyday designs, it is clear that organic wool fabrics are perfect for any application,” said Matthew Mole, VTOF president.

Kenner will speak at the Natural Product Expo West conference this Thursday, March 18 from 2:30-5:30 p.m.

Organic wool is part of the approximately $3.2 billion global organic fiber industry, according to the Organic Exchange Organic Cotton Market Report 2009. For the wool to be sold as “organic” in the United States, the U.S. Department of Agriculture National Organic Program (NOP) requires that the sheep meet its livestock standards which call for the animals to be fed organic feed and forage from the last third of gestation and be raised without the use of synthetic hormones or pesticides. In addition, organic livestock producers are diligent in ensuring they do not exceed the natural carrying capacity of the land on which their animals graze, resulting in agricultural practices that are healthy for both the animals and the environment.

Vermont Organic Fiber Company


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