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TV TecStyle Visions maintains its high standard
Mar '10
Satisfied exhibitors at TV TecStyle 2010: 7,353 trade visitors attended the inter-national trade fair for textile printing, embroidery, transfer and flocking, which took place from 4 to 6 February 2010 in Stuttgart, to obtain information on trends and innovations in the sector.

180 exhibitors, i.e. 22 percent more than at the previous event two years ago, came away extremely satisfied with the level of interest shown in their products and machines by the visitors. Visitors whose numbers have jumped 19 percent since the move to the new trade fair grounds two years ago and now increased further to 7,353. Such figures ensure that the high standard of the TV trade fair is maintained and once again emphasise the trade fair's role as Europe's most important industry meeting point for textile finishing and clothing decoration.

There were plenty of new faces joining the regular customers at the trade fair stands this year. Around 34 percent had travelled over 300 kilometres to come to the exhibition, a figure similar to that of the previous event. The number of visitors coming from outside of Germany remained the same with 14 percent. Visitors from 38 countries were registered, which is a new record. They came mainly from Europe but also from Turkey, Israel, the USA and Canada.

The high quality of visitors remained constant with 93 percent indicating that their involvement in the purchasing and sourcing decisions of their company was on a crucial, decisive or advisory level. A slight decrease was seen in the intentions of visitors to invest or purchase at the trade fair, falling by one percent to 92 percent. Exhibitors explained that this was because their customers were frequently finding it difficult to secure credit from the banks; companies are coming under increasing pressure due to the current economic situation. However, the majority of customers who did want to invest intended to do it soon; either directly at the trade fair (23 percent) or within the next six months (58 percent).

Embroidery attracted the most interest at the trade fair, followed by textiles and fabrics, transfer printing, digital transfer printing, textile screen printing, flocking and, finally, the (multiple) exhibitor services.

There was great interest shown not only in what the exhibitors had to offer but also in the comprehensive accompanying programme. The TV Specialist Forum, organised by the trade magazine TVP, once again enjoyed enormous popularity. 344 participants visited the 21 seminars addressing the themes of printing, embroidery, flocking,

marketing, quality standards and much more. Excellent feedback was received from visitors and the speakers too appeared to be delighted with the opportunity to engage in expert discussions at the trade fair stands. A technical highlight of the TV trade fair was the Flock Application Area, a special show presenting the workflow for the direct flocking of textiles. Here, it was explained how cotton bags were printed and directly flocked. At another larger section of the special show, the entire flocking process was demonstrated.

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