Home / Knowledge / News / Textiles / Tribal handicrafts to be branded
Tribal handicrafts to be branded
02
Apr '10
The Tribal Co-operative Marketing Development Federation of India Ltd (Trifed) is now branding tribal handicrafts, which it purchases from artisans and sells them through its outlets. The federation that offers marketing support to tribal products has about 36 outlets, 'Tribes India', in and out of the country.

It has around 16 regional offices in various parts of the country and buys 5,000 tribal products from about 50,000 artists registered with it. Trifed mainly deals with iron crafts, textiles, organic & herbal products, bamboo & cane products, tribal jewelry (including lac bangles), dokra and the like.

According to an official product to be branded would be tested on the parameters of least variation in quality and other standardization aspects. Factors such as, periodicity of movement of the handicraft and its compliance pattern would also be considered before branding it.

The ministry of tribal affairs, Trifed's marketing wing and the agency would jointly decide the best branding policy to be followed. Till February 2010, Trifed had already generated business of Rs 175 million.

Jharkhand will the next place wherein one of Trifed's seven mega events will be held during the 2010-11 fiscal. Besides, this co-operative is also planning to conduct five training camps for tribal artisans in Jharkhand.

During 2009-10, around six mega events had been organized by Trifed in cities such as Delhi, Bangalore, Hyderabad, Bhopal, Dehradun and Jaipur, wherein excellent tribal crafts brought from the varied parts of country were displayed.

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search