Home / Knowledge / News / Textiles / Hainsworth targets youngsters with new wool range
Hainsworth targets youngsters with new wool range
07
Apr '10
Textile firm, Hainsworths is to introduce a whole new range of blanket with bright colours which is specifically meant to publicize the benefits of wool amongst the youngsters.

The company for generations has been engaged in manufacturing exquisite blankets for higher class of people, like the royal families. An exclusive kind of its cashmere blankets in Harrods is traded for £3,000.

But now, the Stanningley Company with its latest and economical collection is endeavouring to attract the young crowd. The new collection is to be presented under the company's John Atkinson brand.

This new range of economical and colourful blankets has been created, bearing in mind those people, who go round while looking for reasonably priced interior fashion.

Tom Hainsworth, Managing Director, Stanningley termed wool as a durable product and remarked that woollen blankets are products, which can be endured for a lifetime and that, it not only conserves good health but is also ecologically advantageous.

He while highlighting the features of these blankets like sustainability and biodegradability said that, wool being a natural performance fibre helps to maintain the body temperature as during winters it provides warmth, while it keeps people cool during summers. He also pinpointed that research indicates that, a persons' heart rate gets reduced while sleeping under wool.

Mr Hainsworth, who is the seventh generation of the family, said, they by imparting it a more colourful look are trying to introduce woollen blankets amongst a new audience, the younger generation. He further said that, ignorance regarding its benefits has kept the fibre away from people and it has thus missed out on a whole generation.

Fibre2fashion News Desk


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search