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Chill out with D'Cot shirts this summer
04
May '10
D'Cot a leading apparel brand from Donear Industries Limited in a very short span of time has crossed the milestone of 200 retail stores PAN India.

D'Cot is the trendiest brand in the value retail format & operates through franchisee mode. It has successfully launched its three major sub-brands that are Stylo which is introduced keeping in mind the latest and trendiest designs in a short note stylo has become a choice of the major chunk of the customers as a designer wear simultaneously launch of Club Vogue a party wear sub-brand by D'Cot is winning hearts of partygoers, and Zero Wrinkle – 100% cotton wrinkle free shirt from fiber stage. Donear has invested 300 crores in the project which is Asia's second largest project ever.

Mr. Sapan Surekha -President D'Cot added –“This Summer chill out with D'Cot. Company launches latest summer collection wherein casual stylo shirts are winning hearts in keeping consumers cool…brand also backs up with new variety of checks line which is the latest trend in the apparels.”

D'Cot's color pick for this summer is Marine Blue, Pink, Yellow White and many more..!!

Also company introduces new designer T-Shirt heart-throbbing collection.

Brand D'Cot has gone through versatile phases in its infant stage and now has stepped in nurture stage. Looking back to 50 stores in 2008 to 200 plus stores till date, acknowledgement of brand has become more powerful with the study of deep insights about its target audience. Brand is being successful in catering to its target group along-with all of its trade partners. Popularity of the brand depends on the various parameters & D'Cot has withstand with all the parameters.

D'Cot is being ahead enough to get the top of the mind recall, with its consistent communication through ad releases and the varied below the line activities even more stronger with the presence of its new brand ambassador famous actor & celebrity Vivek Oberoi revamping the industry. Vivek is being seen in ad releases & in all the communication mix of the brand.

The brand is exclusively revamping the heart of consumers with a mix of good and excellent response in terms latest fashion & upcoming trend.

In a value retail format the business environment is very dynamic, round the year brand is on discount. Present ongoing scheme Buy 1 Get 4 is giving a excellent response to the company as per the recent survey conducted by the company acceptance of the brand has become more likeable & quicker.

Donear Industries Ltd


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