Home / Knowledge / News / Textiles / Sweater Rugs to help revive historic textile town hit by recession
Sweater Rugs to help revive historic textile town hit by recession
20
May '10
Merida, a Boston based textile designer has launched Sweater Rugs, an innovative new designer rug series imitating the feel of hand knitted wool sweaters with a fashion twist for the floor. Besides blending luxury with sustainability, the Sweater Rugs will be manufactured in Fall River, Massachusetts with aspirations to help revive a historic textile town hard-hit by recession.

Merida Sweater Rugs pay tribute to the thick, cozy garments that have kept New Englanders warm for hundreds of years. Woven of un-dyed New Zealand Wool, a rapidly renewable material, they will offer both luxury and a safe product for the home. Merida continues to focus on the sustainable aspects of their products by manufacturing Sweater Rugs locally in Massachusetts.

But don't think sustainability means compromising on style. "For us great design means innovation that encompasses sustainability in every way: environmentally, socially and economically, and creates beautiful and timeless products," says Catherine Forster Connolly, Merida's CEO. "For people to truly embrace sustainability as a lifestyle, products must be well-designed, durable and beautiful as well."

Part of the Sweater Rug story is the social and economic aspects of manufacturing in Fall River. Fall River was famous during the 19th century as the leading textile-manufacturing center in the US. It has since lost between 13,000 and 14,000 manufacturing jobs this decade due to globalization of the textile industry. With an unemployment rate currently over 17%, Fall River can surely use the support Sweater Rugs promise with significant market demand.

Early buzz from customers is extremely positive, and Merida anticipates a strong response from interior designers and consumers. To further support the launch of the Sweater Rug line, Merida has redesigned their website, so that the public can view photos of the Sweater Rugs and other natural fiber rugs and also obtain samples. Merida will also be advertising the sweater rugs in the June issue of Elle Décor magazine.

Merida Meridian

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X