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Fabrics by Pará, appreciated in Obama Family
Jun '10
At Pará, a SANITIZED customer, guaranteeing the best possible quality means controlling the entire production process. The Italian manufacturer of high-end and technically as well as esthetically ambitious materials therefore has every step of the production chain under its control. This includes spinning, weaving, printing and finishing – with everything Made in Italy. Every day, 15,000 kilograms of yarn is produced which equals 18 million square meters of woven fabric per year.

One of the Pará Group brands, Tempotest, stands for high-quality textiles for outdoor, marine, awnings and sun shade applications. Another characteristic of Pará is the typical Italian style, which is expressed in the colors and patterns. There are currently thousands of different patterns offered – in the company's own collection or in collections made for customers. It therefore does not come as a surprise that Pará has become one of the largest providers of awning fabrics in Europe and is a world leader in the interior sector.

For almost three years, Tempotest awnings have had a supplementary upgrade: they are finished with a Sanitized treatment proven to be effective against fungi and mildew. This extremely positive experience has motivated Pará's R&D department to make the textiles for interior design resistant to bacteria, odor development, and dust mites with Sanitized T 27-22 Silver. Users are made aware of the added benefits of the textiles through the “Sanitized Silver freshness” label.

“The intensive collaboration with SANITIZED has resulted in a wide variety of extremely useful and purposeful synergies,” explained Pará marketing manager Paolo Patruno. The new interior design textiles finished with Sanitized Silver were first introduced at the recently Proposte Trade Fair in Como, Italy. “The market shows a very active interest in interior textiles with antimicrobial silver finishing,” summarized Paolo Patruno.

Customers outside Europe have learned the value of the special characteristics of Pará fabrics. A current, recently added customer reference is the Obama Family, resident in the White House in Washington DC, whom has chosen Pará fabrics for the interior decoration of their home.


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