Home / Knowledge / News / Textiles / Aussie Merino a natural star at World Expo
Aussie Merino a natural star at World Expo
05
Jul '10
As a renewable, sustainable natural fibre to live with, Australian Merino wool has been showcased at World Expo 2010 Shanghai.

With 40,000 visitors to the Australian Pavilion every day and close to 3 million visitors since the Expo began in May, it was a perfect platform to communicate the benefits of living with wool throughout life. Its natural attributes being perfectly suited for baby and children's wear, casual mens and womenswear, officewear as well as sports/outdoor wear.

At the Australian Merino Forum, leading Chinese wool companies, Australian woolgrowers, brands and designers all spoke on a range of wool industry topics to a wide audience of onlookers and media.

Woolgrower Helen Cathles outlined the natural and sustainable environment in which wool is grown, while Australian Wool Innovation (AWI) Country Manager-China Sam Guthrie discussed the importance of innovation and partnerships within the industry.

In thanking Austrade for the opportunity to champion Australian wool, Mr Guthrie added how the fibre and the country were closely linked.

“The diversity of the Australian landscape provides a wonderful metaphor to Merino wool - which we think is the most diverse natural fibre on the planet; worn for its performance, its beauty and the natural protection it provides us for every stage of life,” he said

Woolmark Prize winner and high profile designer Qiu Hao joined some of the largest Chinese manufacturers of wool products such as Jiangsu Sunshine, Shandong Ruyi and Zhejiang Xinao to outline the latest fibre innovations and technology.

The event is supported by AWI and partners which include Austrade, Australian Superfine Woolgrowers Association, Chinese Wool Textile Association, Hangzhou JNBY Apparel Co. and Donghua University.

Australian Wool Innovation Limited


Must ReadView All

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: 2XU

Apparel/Garments | On 15th Dec 2017

L Catterton Asia announces JV of GXG and 2XU

L Catterton Asia, the Asian unit of the largest and most global...

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search