Home / Knowledge / News / Textiles / NaRaYa accelerates its business expansion, worldwide
NaRaYa accelerates its business expansion, worldwide
19
Jul '10
Owing to slump in local sales, post political unrest in the country, which has further reduced the number of tourists, Narai Intertrade Company, manufacturer of NaRaYa fabric products are planning to speed up their international expansion.

More over, the firm is intending to maintain its revenue at around 700 million baht, similar to last year, as its sales were adversely affected owing to political chaos from March to May. Experts opine that, since their key consumers are tourists, every time the country goes through political issues, it affects the business.

Hence, Narai is intending to accelerate the expansion process of its business internationally to counterbalance the effect of domestic political risks. It is planning to launch its first shop in Hong Kong during the next couple of months, thereby, bringing its initial schedule ahead by five months.

NaRaYa will also be making use of motor sports to market its brand. The firm will be sponsoring Meritus Thai racer, Pasin Lathouras, to compete in the 2010 Formula BMW Pacific in lieu of exposing the firm's brand at an international level.

Around 100 million baht will be invested in 8 new outlets in Thailand and across the globe by Narai Intertrade. Of the total, four will be launched domestically at Tokyu department store at MBK, Siam Discovery Centre, Paradise Park and King Power on Soi Rang Nam. The remaining four will be launched worldwide in Dubai, Indonesia, Slovakia and Hong Kong.

The company is still headstrong about opening outlets in prime shopping centres. More so, the firm will also be improving its productivity by inveting 80 million baht to expand output at its Khon Kaen factory by end of the year, to serve rising demand.

Currently, NaRaYa goods are available in over 40 nations in Europe, Asia and North America via sales agents and importers. Overall it has 28 outlets.

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search