Home / Knowledge / News / Textiles / NaRaYa accelerates its business expansion, worldwide
NaRaYa accelerates its business expansion, worldwide
19
Jul '10
Owing to slump in local sales, post political unrest in the country, which has further reduced the number of tourists, Narai Intertrade Company, manufacturer of NaRaYa fabric products are planning to speed up their international expansion.

More over, the firm is intending to maintain its revenue at around 700 million baht, similar to last year, as its sales were adversely affected owing to political chaos from March to May. Experts opine that, since their key consumers are tourists, every time the country goes through political issues, it affects the business.

Hence, Narai is intending to accelerate the expansion process of its business internationally to counterbalance the effect of domestic political risks. It is planning to launch its first shop in Hong Kong during the next couple of months, thereby, bringing its initial schedule ahead by five months.

NaRaYa will also be making use of motor sports to market its brand. The firm will be sponsoring Meritus Thai racer, Pasin Lathouras, to compete in the 2010 Formula BMW Pacific in lieu of exposing the firm's brand at an international level.

Around 100 million baht will be invested in 8 new outlets in Thailand and across the globe by Narai Intertrade. Of the total, four will be launched domestically at Tokyu department store at MBK, Siam Discovery Centre, Paradise Park and King Power on Soi Rang Nam. The remaining four will be launched worldwide in Dubai, Indonesia, Slovakia and Hong Kong.

The company is still headstrong about opening outlets in prime shopping centres. More so, the firm will also be improving its productivity by inveting 80 million baht to expand output at its Khon Kaen factory by end of the year, to serve rising demand.

Currently, NaRaYa goods are available in over 40 nations in Europe, Asia and North America via sales agents and importers. Overall it has 28 outlets.

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search