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drirelease offers fabrics from recycled polyester fibers
29
Jul '10
drirelease, known for providing fabrics that offer superior performance to the athletic and fashion apparel markets, is introducing its new drirelease environmentally correct origins (e.c.o.) using Repreve recycled polyester fibers in Europe and the United States.

The new drirelease e.c.o. fabrics combine the superior wicking and fast-drying properties of drirelease while incorporating Unifi's Repreve fibers, which are made of 100% post-consumer recycled polyethylene terephthalate, or PET, the material commonly used to make plastic bottles and other synthetic containers. The new drirelease e.c.o. fabrics will also incorporate FreshGuard odor control, delivering the full line of benefits from drirelease in a fabric that ensures environmental consciousness to customers.

“We've seen a lot of companies make claims about environmentally-friendly fibers and fabrics in the last few years, but were weary of the level of candor behind these claims,” said Chris Moore, General Manager of Optimer Labs. “Using Unifi's Repreve fibers, which are certified to ensure recycled content, we can feel confident that our customers can trust drirelease e.c.o. fabrics to deliver the same excellent performance they know and expect from drirelease in a fabric that is verified to be environmentally friendly.”

Repreve fibers are made with a unique Fiberprint technology, which allows the testing of post-production garments to verify the Repreve content of the product. ''We wanted to give customers confidence in our recycled content claims, and the Repreve brand provides traceability of the components of our fabrics,'' added Moore.

The new drirelease e.c.o. fabric made its European debut at the Outdoor Show in Friedrichshafen, Germany in July, and is making its U.S. debut at the Outdoor Retailer Summer Market in Salt Lake City, Utah in August.

To see the fabric for yourself, visit the Optimer Brands booth at: Outdoor Retailer Summer Market -- August 3 – 6, Salt Lake City, Utah, U.S.A.; Booth # 62029.

drirelease and FreshGuard are registered trademarks of Optimer Brands.

Repreve is a registered trademark of Unifi, Inc. Fiberprint is a trademark of Unifi, Inc.

drirelease


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