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JAKO-O adopts bluesign for environmental friendly textiles
Jul '10
Two is better than one: In addition to the Oeko-Texlogo, JAKO-O now adopts the bluesign standard with respect to the environmental friendliness of textile products. As Bettina Peetz, Director of JAKO-O states, "Clothing marked with the bluesign logo guarantees that the entire manufacturing process is not harmful to health AND is absolutely environmentally friendly." Through this, the catalog company for savvy children's items adopts its special responsibility for the future of children and the environment.

According to Bettina Peetz, JAKO-O will continue to expand the choice of bluesign-certified products: "The goal is to have as much of our functional and outdoor collection certified as possible". Customers already see the "Oeko-Tex Standard 100" sign for textiles that do not pose a hazard to health on almost every piece of JAKO-O clothing. A great number of textiles even belong to Product Class 1 for baby products and with this, fulfill the strictest Oeko-Texrequirements.

As Bettina Peetz, head of JAKO-O, emphasizes, "With the help of bluesign, we would like to convince our vendors of the benefits of saving scarce resources such as water and energy as well as replacing dangerous chemicals. In addition, production processes shall be optimized in order to reduce dangers for employees and customers".

JAKO-O continues its engagement in environmental and consumer protection through cooperation with bluesign: JAKO-O was certified according to the EC ECO-Audit Ordinance in 1999 as the first toy manufacturer. Together with TUV Rheinland, JAKO-O has also developed an expanded test program for material substances in shoes.

Environmental friendliness that carries logos: bluesign and Oeko-Tex

In contrast to Oeko-Tex Standard 100, in which the adherence of the limiting values for the chemicals that are used is checked, the end product is not the only thing evaluated by the bluesign standard. Rather, the entire production process is assessed - from the raw materials and the chemical components that are used through to the water and energy consumption and safety in the workplace. The bluesigncertificate is awarded independent of the manufacturers by Bluesign Technologies AG with registered office in Switzerland.

JAKO-O GmbH was founded in 1987 and belongs to the HABA corporate family in addition to the toy manufacturer, HABA, and the kindergarten and school furnisher, Wehrfritz. The owner and managing partner is Klaus Habermaass. Since 2004 JAKO-O has been developing new target groups with the Qiero! and FIT-Z sales divisions: While JAKO-O is aimed at children under 10 years of age, FIT-Z targets the youth ages of 10 to 16. Qiero! offers fashion for adults.

The HABA corporate family employs approximately 1800 employees in Bad Rodach (Upper Franconia) in northern Bavaria. The entire HABA corporate family has been honored several times for its family friendly company policy with the 'Audit berufundfamilie ' certificate (German Career and Family Audit certificate), an initiative of the non-profit Hertie Foundation.


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