Internationally renowned model Gabriel Aubry stars in a new marketing campaign for home brand Charisma. Shot by photographer Tony Duran in Los Angeles, Aubry poses in a bed made with lush linens and in the bathroom simply wearing a Charisma towel.
Charisma products include fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels and are available in-stores now at Bloomingdale's. The fall 2010 campaign will debut in October issues of shelter and lifestyle magazines such as Elle Décor, House Beautiful, Traditional Home and Gotham and will also be featured online.
Gabriel Aubry commented, “Charisma products have an understated elegance and luxuriousness to them, which is noticeable just by looking at the detailing of the towels and bedding. Since we spend so much of our lives in the bedroom, Charisma can add luxury and comfort to your everyday life.”
Dari Marder, Chief Marketing Officer, Charisma, commented, “We had such a great reaction to our Jason Lewis campaign last year that we knew we had to follow it up with a sexy, handsome man. Gabriel was completely charming and knew just what to do in the bedroom as soon as he hit the Charisma sheets. It was an easy shoot to say the least.”
Aubry will be making personal appearances on behalf of Charisma in Bloomingdale's in New York and Los Angeles.
Aubry is frequently listed on People Magazine's Most Beautiful List and has modeled for Hugo Boss, Louis Vuitton, Tommy Hilfiger, Gianni Versace, Calvin Klein, DKNY, Valentino, GAP, Nautica, and more.
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