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Leading textile & chemical manufacturers buys Hartindo AF21
19
Aug '10
Megola Inc., a leading environmental solution provider, announces that after more than a year of product testing, a preliminary sale of its "Anti-Fire" product, Hartindo AF21, a water-based, non-toxic, environmentally-friendly fire inhibitor, has been sold to a USA-based company that is one of the largest textile and chemical manufacturers in the world with annual sales in excess of 3 billion dollars.

"This is definitely another milestone for Megola and the Hartindo AF21 product line, as we have continued to focus our resources on getting proper industry approvals, which we hope will set new industry standards. This preliminary sales order from a very reputable company is confirmation that we truly have something special with the Hartindo product line, and supports all of our efforts to date," states Joel Gardner, CEO Megola Inc. "While the client wishes to remain anonymous at this time, we do intend to provide further updates and will identify our customer when increased sale volumes are generated," continued Gardner.

Enormous Market Potential ($2.4 Billion)
A 2010 Ceresana Research article reports that every year in the USA approximately 4,000 people die in fires, while over 260,000 are injured. The total loss caused by fires in the USA is approximately $250 billion, which is the equivalent of approx. 2% of the country's GDP. Such figures highlight the significance of flame retardants for the protection of lives and property. The annual consumption of flame retardants is currently over 1.5 million tonnes, which is the equivalent of a sales volume of approximately $2.4 billion.

The introduction of new fire safety standards and laws has been an important and influential factor on the flame retardant market. These standards and laws will result in a further growth phase in the market and will influence the various application areas such as the plastic, textile, coating, wood and electronic industries.

Due to the tightening of laws in this area, the flame retardant characteristics of thousands of products like electronic equipment, plastics, textiles and construction materials must be improved, while manufacturers must change over to environmentally-friendly types of flame retardants. Therefore, the market shares of certain organic, halogenated flame retardants are expected to decrease due to the many environmental and health problems associated with them.

In addition to stricter fire safety standards, new regulations, voluntary commitments from industry, and numerous eco-labels have been introduced in the past few years. This has led to a greater demand for flame retardants and has also placed new demands on the flame retardants themselves.

Non-Flammable vs Competitors Short Term Flame Resistance
Unlike many current fire retardants that only resist fire for a short period of time, Hartindo AF21-treated material will not burn. Flames from untreated material will not be able to spread when they encounter Hartindo AF21-treated material, which causes a fire to be limited to the size of the initial fuel source. Some current retardant manufacturers are BASF, Chemtura, Lanxess, Sherwin-Williams Company.

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