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Jay Franco and Sons to market Sideout brand
Aug '10
Cherokee Inc., a leading licensor and global brand management company, announced that it has entered into an exclusive license agreement with Jay Franco and Sons in the U.S. for beach and bath towels, home textiles and bed and bath accessories.

Jay Franco and Sons, Inc. is recognized as a leader in the home textile industry. The company is known for its ability to market home furnishing products that are fashionable, trendy, classic and very saleable with distribution nationally in department stores, specialty stores and through mass merchants.

Joe A. Franco, Executive Vice President of Jay Franco and Sons, said, "We are excited about the opportunity and partnership with Cherokee to market the Sideout brand. Sideout has a marketable heritage and lends itself to a broad base of products for beach, bath and bedding."

Karen Williams, New Business Director, Cherokee Inc., said, "For over 60 years Jay Franco and Sons has been at the forefront of fashion and trends in the bed and bath industry. We look forward to much success together."

Cherokee Inc

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