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Dicitex eyes 33% growth by investing in brand building
Sep '10
Mr Nimish Arora
Mr Nimish Arora
Textile manufacturer, Dicitex Furnishing is expecting to generate revenues totalling to Rs four billion by 2011-12 fiscal and has set aside a sum of Rs one billion, which it intends to utilize for adding to its production capacity and for brand building over the next one year, a senior official of the company said.

Nimish Arora, Managing Director of the company while speaking at Mumbai divulged that, they are eyeing a 33 percent rise in their sales by coming financial year, and that they would be spending a large sum for enhancing the production capacity and for brand-building. The company in order to raise the sale of its products intends to link up with around 200 leading retailers, he said.

He further stated that, the company aims to achieve the set target by end of September next year, particularly by concentrating on the local markets.

Presently, the company sells its products to around 60 countries, and now is eyeing the domestic market, as they see immense prospects for home furnishing products here, he said and added that, henceforth they would be exporting only 40 percent of their total production.

At present, the company's domestic business amounts to Rs. 500 million, and they intend to grow it by two-fold to one billion rupees over the next one year's time. The investments in brand-building, designing and expansion of production facilities, would aid them to attain their targets, Arora said.

Arora informed that, the company now operates four mills with a capacity to produce 24 millon metres each year, and that they intend to raise this capacity to two-fold in the years to come.

Fibre2fashion News Desk - India

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