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Shared Talent promoting Indian textiles…
14
Sep '10
Pearl Academy of Fashion (PAF), India's leading fashion and design institute in Collaboration with London College of Fashion organised a unique exhibition - Shared Talent - of showcasing work done by professional drawn from India and other parts of the world under a project sponsored by Department of Environment, Farming and Rural Affairs (DEFRA), UK with the objective of reinforcing sustainable practices in the fashion and textile trade in India and UK. Student designers from the academy also contributed to the work on display.

There is a wide range of sustainability issues associated with textile production in India from poverty wages to water and pesticide use in cotton farming. There are a growing number of Indian suppliers who are developing more sustainable practices. Thus this project is aimed at building capacity, sharing best practice, exploring market opportunities and to generate awareness among design students and the designers for using more sustainable Indian textiles.

India is an important player in the clothing and textile industry. The industry is a large net foreign exchange earner and is a major employment provider within India. The country is the third largest cotton producer in the world and it accounts for 22 per cent of global spindle age and 61 per cent of global loomage. A significant volume of the clothing and textile produced in India is exported to the UK with the country being the fourth most significant importer of apparel to the UK.

In 2009, DEFRA through the Sustainable Development Dialogue (SDD) fund backed the Centre for Sustainable Fashion (CSF) at London College of Fashion and Pearl Academy of Fashion, New Delhi to run a project to promote Indian sustainable textiles. Improving patterns of sustainable consumption and production (SCP) in India and the UK is one of the agreed areas for collaboration under the UK: India SDD fund. The project is also part of a body of work taking place under the DEFRA Sustainable Clothing Roadmap, which aims to improve the sustainability of clothing.

Pearl Academy of Fashion (PAF) is a leading fashion and design institute with international presence. From an institute, which started with 47 students in 1993, the Academy currently has over 1600 students on its roll in its state-of-the-art campuses in Delhi, Jaipur and Chennai within India and in Dhaka and UAE abroad.

Pearl Academy of Fashion (PAF)

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Courtesy: AWI

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