A fashion textiles show confirm positive trend

23 Sep '10

5 min read

While Antonio Medina, head of menswear buying at Induyco-El Corte Inglés (Spain) underlined that "We never feel as well guided and supported in our research as we do at Première Vision," Ike Wong, General Manager of Boo Gie Garment Co. Ltd (Hong Kong) happily pointed to the new length of the show: "The 3-day show this year is really busy and intensive, which makes our visit more efficient. "

Visits on the rise. This dynamic could also be seen in the figures. The Paris show, a worldwide barometer for fashion textiles, thus confirmed the positive trend observed during the earliest international shows for the autumn winter 2011-12 season. Première Vision Preview New York, held last July, closed with an increase of + 7 %. And Première Brasil, the show organised in Sao Paulo, also held in July, saw its attendance jump by + 50 %.

Together, Première Vision and Expofil registered over 42,000 visits for this September 2010 edition, up by 7.2% over September 2009. The percentage of international visitors, which continues to be exceptional, is also on the rise, now reaching almost 73% of the total.

With an increase of + 5 %, European Union countries altogether showed a rise, notably Italy (+ 11.7 %), Germany (+ 5.9 %), Belgium (+ 15 %), Spain (+ 25 %), the United Kingdom (+ 4.5 %) and Sweden (+ 39.7 %). Also in Europe, Switzerland recorded a rise of + 18.8 % while Norway jumped by + 57 %.

The American continent remained stable, with 1,700 professional visits registered for the U.S. and 400 for Brazil alone.

On the other side of the globe, Asian countries together showed a +15 % rise in visits, with significant increases for South Korea (+ 34.5 %), China and Hong Kong (+ 11 %), with over 1,500 visits, and Taiwan (+ 69 %). Japan, meantime, showed an increase of + 9.6 %.

Equally on the upswing (+ 22 %) were the Middle Eastern countries. Lebanon, Israel and Turkey recorded the strongest increases.

The PV Awards 2010. Another initiative strengthened the attractiveness of Première Vision: the 2nd edition of the PV Awards, which brought together a large public on Thursday 16 September for the announcing of the winners, live, from the show's General Forum.

Jury president Ennio Capasa, founder and creative director of Costume National, unveiled the results and handed out the prizes, which distinguish textile excellence and the vitality of fabric creation, to the winners.

5 prizes were awarded:

• the Grand Jury Prize 2010: Lanificio Luigi Ricceri srl (Italy)
• Handle Prize 2010: Marioboselli Yarns & Jersey SpA (Italy)
• Innovation Prize 2010: Schoeller Textil Ag (Switzerland)
• Imagination Prize 2010: K .LINE Co. Ltd (Japan)
• And, new this year, the Special Woolmark Prize 2010 : Nikke-The Japan Wool Textile Co. (Japan)

Première Vision Pluriel

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