Home / Knowledge / News / Textiles / Handloom textiles may get brand envoys
Handloom textiles may get brand envoys
27
Sep '10
It may not be long before, the Textile Ministry's Handloom Department may call on celebrities to promote its famous products.

The Department stumbled upon this idea recently while US ambassador to India Timothy J Roemer, he was just awestruck by the Banarasi silk, and even sat on a handloom to get a feel.

Development Commissioner – Handloom, RN Chaubey, on his recent visit to Varanasi, informed that the Department may employ brand ambassadors to endorse its brands. He also convened a meeting with weavers and silk traders to understand the condition of the Banarasi silk industry.

It was last year that, the handmade Banarasi saree and brocades were bestowed with the Geographical Indication (GI) mark. Following which, the Textile Ministry has now resolved to bring in 2,000 tons of best quality silk from China and to distribute the same amongst weavers from reputed silk mills of Kanchipuram and Varanasi.

The efforts diverted towards strategizing a new policy for promotion of Banarasi silk fabric may help to revive the industry nearing its downfall.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search