Home / Knowledge / News / Textiles / Handloom textiles may get brand envoys
Handloom textiles may get brand envoys
27
Sep '10
It may not be long before, the Textile Ministry's Handloom Department may call on celebrities to promote its famous products.

The Department stumbled upon this idea recently while US ambassador to India Timothy J Roemer, he was just awestruck by the Banarasi silk, and even sat on a handloom to get a feel.

Development Commissioner – Handloom, RN Chaubey, on his recent visit to Varanasi, informed that the Department may employ brand ambassadors to endorse its brands. He also convened a meeting with weavers and silk traders to understand the condition of the Banarasi silk industry.

It was last year that, the handmade Banarasi saree and brocades were bestowed with the Geographical Indication (GI) mark. Following which, the Textile Ministry has now resolved to bring in 2,000 tons of best quality silk from China and to distribute the same amongst weavers from reputed silk mills of Kanchipuram and Varanasi.

The efforts diverted towards strategizing a new policy for promotion of Banarasi silk fabric may help to revive the industry nearing its downfall.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search