Home / Knowledge / News / Textiles / Textile Minister inaugurates 'Museum Shop by HHEC'
Textile Minister inaugurates 'Museum Shop by HHEC'
28
Sep '10
With a view to showcase best heritage collections of India's Handloom and Handicrafts products and to coincide with the Commonwealth Games 2010, the Handicrafts and Handlooms Export Corporation of India Ltd (HHEC ) has launched a complete new range of product line at its refurbished outlet at the National Museum.

Thiru. Dayanidhi Maran , Union Textiles Minister launched new product line at the Museum Shop, National Museum, in the presence of Thiru Jitin Prasada, Minister of State, Petroleum & Natural Gas, Thiru Arun Maira, Member Planning Commission, Tmt. Rita Menon , Secretary Textiles, Thiru. Gautam Sengupta, Director General, Archeological Survey of India and Thiru. Nirmal Sinha, CMD , HHEC.

To ensure that the 'best' of 'Made in India' are available, the HHEC has brought several artisans and designers together to produce an exclusive range of products including Bidri objects, and bringing other master crafts people/vendors, to the table, thus showcasing the product of museum objects in handloom and handicrafts at National museum and further expanding it to other museums across the country.

In the first of its series, the HHEC has focused on Museum shop at National Museum , New Delhi for various products, replicas relating to artifacts and monuments for the display at national Museum, so that the visitors during the CWG can relate it with the Museum itself. On a continuous process , the HHEC will be opening the Museum cum Souvenir Shops at Qutab Minar, New Delhi, Salar Jung Museum, Hyderabad & Museum at Egmore Chennai. In furtherance, CMD ,HHEC and DG, ASI signed an agreement for allotment of Museum Shop at Qutab Minar , New Delhi on the occasion ,

In his address, Thiru. Maran hoped that with this effort, the HHEC would be able to showcase and provide a contemporary artifacts and museum objects to visiting Indian citizen, foreign tourists to carry souvenir of these heritage, which will be remembrance for them for their visit to this great country.

The Museum Shop by HHEC at National Museum, New Delhi will stock cushion covers inspired by miniature paintings, scarves & stoles, Brass objects with pichwai motif, replicas of sculptures and art books produced by leading publishers, among other things. There will be Gupta seals, Mobile stands with traditional textile motifs, coasters, notebooks, wrapping papers, bags, boxes, postcards and posters linked to the Museum.

There will be a collection of mugs which have Mughal floral designs, the cushions would have designs inspired by Miniatures – the Banithani Paintings, reproduction of great bronzes from the masters of Tamil Nadu, and miniature painting from master artisans and reproduction of some stone sculptures has also been done especially for this Museum.

HHEC (The Handicraft and Handlooms Exports Corporation of India Ltd.), a Government of India owned company under the aegis of the Ministry of Textiles, has been working since past five decades to nurture and organize the magnificent portrait of human creativity in the form of weaving and artistic style of craftsmanship to showcase the Indian masses and to the world in authentic and rarest form.

Press Information Bureau


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search