Home / Knowledge / News / Textiles / Textile Minister inaugurates 'Museum Shop by HHEC'
Textile Minister inaugurates 'Museum Shop by HHEC'
28
Sep '10
With a view to showcase best heritage collections of India's Handloom and Handicrafts products and to coincide with the Commonwealth Games 2010, the Handicrafts and Handlooms Export Corporation of India Ltd (HHEC ) has launched a complete new range of product line at its refurbished outlet at the National Museum.

Thiru. Dayanidhi Maran , Union Textiles Minister launched new product line at the Museum Shop, National Museum, in the presence of Thiru Jitin Prasada, Minister of State, Petroleum & Natural Gas, Thiru Arun Maira, Member Planning Commission, Tmt. Rita Menon , Secretary Textiles, Thiru. Gautam Sengupta, Director General, Archeological Survey of India and Thiru. Nirmal Sinha, CMD , HHEC.

To ensure that the 'best' of 'Made in India' are available, the HHEC has brought several artisans and designers together to produce an exclusive range of products including Bidri objects, and bringing other master crafts people/vendors, to the table, thus showcasing the product of museum objects in handloom and handicrafts at National museum and further expanding it to other museums across the country.

In the first of its series, the HHEC has focused on Museum shop at National Museum , New Delhi for various products, replicas relating to artifacts and monuments for the display at national Museum, so that the visitors during the CWG can relate it with the Museum itself. On a continuous process , the HHEC will be opening the Museum cum Souvenir Shops at Qutab Minar, New Delhi, Salar Jung Museum, Hyderabad & Museum at Egmore Chennai. In furtherance, CMD ,HHEC and DG, ASI signed an agreement for allotment of Museum Shop at Qutab Minar , New Delhi on the occasion ,

In his address, Thiru. Maran hoped that with this effort, the HHEC would be able to showcase and provide a contemporary artifacts and museum objects to visiting Indian citizen, foreign tourists to carry souvenir of these heritage, which will be remembrance for them for their visit to this great country.

The Museum Shop by HHEC at National Museum, New Delhi will stock cushion covers inspired by miniature paintings, scarves & stoles, Brass objects with pichwai motif, replicas of sculptures and art books produced by leading publishers, among other things. There will be Gupta seals, Mobile stands with traditional textile motifs, coasters, notebooks, wrapping papers, bags, boxes, postcards and posters linked to the Museum.

There will be a collection of mugs which have Mughal floral designs, the cushions would have designs inspired by Miniatures – the Banithani Paintings, reproduction of great bronzes from the masters of Tamil Nadu, and miniature painting from master artisans and reproduction of some stone sculptures has also been done especially for this Museum.

HHEC (The Handicraft and Handlooms Exports Corporation of India Ltd.), a Government of India owned company under the aegis of the Ministry of Textiles, has been working since past five decades to nurture and organize the magnificent portrait of human creativity in the form of weaving and artistic style of craftsmanship to showcase the Indian masses and to the world in authentic and rarest form.

Press Information Bureau


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search