Home / Knowledge / News / Textiles / INVISTA passionate about educating industry in new ways
INVISTA passionate about educating industry in new ways
Oct '10
An historic occasion for INVISTA, owner of the LYCRA fibre brand and one of the world's largest integrated producers of fibres and polymers, as it brought together the UK's top retailers and brands for an exclusive evening with legendary comedienne, Ruby Wax.

The event 'Laughing with LYCRA fibre' combined stand-up comedy with the LYCRA fibre brand to create a unique and exciting platform for an audience of over 75 key market players that included nine top textile brands and eight UK retailers.

Highlighting its commitment to both its customers and retailers alike, INVISTA is passionate about educating the industry in new engaging ways. The evening used humour to showcase the benefits of the LYCRA fibre performance in legwear garments to reinforce the added value the brand brings to consumers.

To ensure that the event was one-of-a-kind, INVISTA worked closely with well-loved comedienne Ruby Wax who treated the guests to a performance that outlined her appreciation of the LYCRA fibre brand whilst basing her show on her very own perspective of the heritage and versatility of the brand.

Serge Vigouroux, executive vice president, Apparel marketing business at INVISTA said, “We were absolutely delighted to have worked with Ruby Wax to put together an original perspective on our brands for our guests which was truly an innovative mix of education and comedy.

“We like to think that Ruby and our invitees now have an in-depth knowledge of LYCRA fibre; knowledge we hope to replicate in others by making this performance the cornerstone of a new retailer education programme for 2011.”

The evening also celebrated INVISTA's latest legwear innovation, LYCRA Fusion fibre. This revolutionary, run-resistant, patent-pending technology helps prevent scratches in tights from turning into damaging runs.


Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search