Home / Knowledge / News / Textiles / INVISTA passionate about educating industry in new ways
INVISTA passionate about educating industry in new ways
Oct '10
An historic occasion for INVISTA, owner of the LYCRA fibre brand and one of the world's largest integrated producers of fibres and polymers, as it brought together the UK's top retailers and brands for an exclusive evening with legendary comedienne, Ruby Wax.

The event 'Laughing with LYCRA fibre' combined stand-up comedy with the LYCRA fibre brand to create a unique and exciting platform for an audience of over 75 key market players that included nine top textile brands and eight UK retailers.

Highlighting its commitment to both its customers and retailers alike, INVISTA is passionate about educating the industry in new engaging ways. The evening used humour to showcase the benefits of the LYCRA fibre performance in legwear garments to reinforce the added value the brand brings to consumers.

To ensure that the event was one-of-a-kind, INVISTA worked closely with well-loved comedienne Ruby Wax who treated the guests to a performance that outlined her appreciation of the LYCRA fibre brand whilst basing her show on her very own perspective of the heritage and versatility of the brand.

Serge Vigouroux, executive vice president, Apparel marketing business at INVISTA said, “We were absolutely delighted to have worked with Ruby Wax to put together an original perspective on our brands for our guests which was truly an innovative mix of education and comedy.

“We like to think that Ruby and our invitees now have an in-depth knowledge of LYCRA fibre; knowledge we hope to replicate in others by making this performance the cornerstone of a new retailer education programme for 2011.”

The evening also celebrated INVISTA's latest legwear innovation, LYCRA Fusion fibre. This revolutionary, run-resistant, patent-pending technology helps prevent scratches in tights from turning into damaging runs.


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search