Home / Knowledge / News / Textiles / Sheep graze in London to begin the Campaign for Wool
Sheep graze in London to begin the Campaign for Wool
12
Oct '10
Sheep are grazing the famous Savile Row in central London to highlight the natural advantages of their fibre.

By grazing the street synonymous with fine men's tailoring, consumers are reminded of how the natural fibre is produced. The farmers looking over their sheep on Saville Row demonstrate the importance of wool to rural communities.

The event hails the start of the five-year Campaign for Wool, aimed at reconnecting people with the versatility of wool: from next to skin luxury to the safety and comfort of natural carpet.

The Campaign was convened by HRH The Prince of Wales, a renowned environmentalist, with the support of British, Australian, South African, Norwegian and New Zealand woolgrowers. The Campaign for Wool is backed by the support of retailers, fashion designers, interior brands and publishers, collectively celebrating the natural and versatile properties of wool; the fibre that helped build the very nations involved.

Over 90 apparel and interior retailers spanning 400 stores across the UK are taking part in Wool Week (October 11-17), where the public will have the opportunity to join various events, from in-store events to specially organised knitting workshops.

Mark Henderson, Chairman of Savile Row Bespoke Association said “wool is the ideal natural fibre. It has been an essential part of our heritage and it is time for consumers to embrace this again given its durability, fluidity and luxurious softness”.

Speaking from London, AWI CEO Stuart McCullough said he hoped this campaign signaled a turnaround in the fortunes for wool.

“Australian woolgrowers have told us how they can grow the finest wool in the world. Now, alongside many partners we are telling as many as we can about the great qualities of our wool. This campaign will extend globally in 2011 into the USA, France, Italy, New Zealand, Australia, Germany, Japan and Korea and works alongside our other marketing campaigns across key consumer markets.”

Clare Waight Keller, Creative Director of Pringle, one of the supporters of the campaign said “we felt it was important to support HRH The Prince of Wales in his drive to increase the awareness of the sustainability of wool. From a designer's point of view, wool offers an incredible versatility and softness, which can create unique shapes and silhouettes, as seen in our Autumn/Winter 2011 collection.”

Australian Wool Innovation Limited


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search