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Branding of Indian handicrafts to avert duplication by China
16
Oct '10
In order to prevent the replication of Indian handicraft products by the Chinese producers in the global market, the Indian handicraft exporters have decided to brand their products.

The Exports Promotion Council for Handicrafts (EPCH) has been given the approval to act on the proposal by the Development Commissioner (Handicrafts) in the Textiles Ministry.

The Chinese handicraft manufacturers replicate the Indian artifacts and export it to India and the international market.

The Chinese producers also export their craft products which have been designed and prepared using machines to the international market at lower prices, which has proved detrimental for the Indian exporters.

Handicraft exports from India had amounted to US $1.83 billion in 2009-10 and have been trying to achieve a target of $2.2 billion in the current fiscal year.

Fibre2fashion News Desk-India

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