Home / Knowledge / News / Textiles / Sleepyhead reveals expansion strategy in Australia
Sleepyhead reveals expansion strategy in Australia
Oct '10
Sleepyhead, one of the major private manufacturers of New Zealand, has revealed its expansion strategy while arranging to start a new $35 million bedding factory in Melbourne. The company has come up with the details of its strategy for the new factory and intends to export beds to India as well as Sri Lanka, which have huge market potential.

The new plant is expected to be the largest in the entire Australasian region and is about to start from 1st December this year. It is expected to use the eco-friendly foam manufacturing technology that is being used in its headquarters at Otahuhu in Auckland. It uses liquid carbon dioxide in place of methylene chloride to manufacture the eco-friendly foam.

Australia is a vital market for the bed manufacturing companies and the company aims to enhance its production and emerge as a global brand. Currently, the company holds the number one position in New Zealand but it aspires to become the prime manufacturer in Australia in three to four years' time.

The company has been exporting to Australia since 1980s before it started its production in Brisbane in 1996. The company's latest venture in Melbourne will enable it to double its manufacturing capacity in Australia.

Sleepyhead has a share of eight percent throughout Tasman and has factories in both Brisbane and Perth. Currently, it manufactures and sells maximum number of beddings in Australia than in New Zealand. Around 500 workers are employed in the company and they together manufacture over 300,000 pieces of bedding in its five plants across Australia and New Zealand every year.

In spite of the challenging market conditions which have forced several manufacturers to shift to overseas location, the company is focused in New Zealand. The company has survived through tough times and has been successful because of its readiness and ability to accept change and bring about innovation. An instance of this is its investment in a new $10 million plant in Auckland, last year.

Fibre2fashion News Desk-India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search