Home / Knowledge / News / Textiles / Brentano celebrates 20 years of business
Brentano celebrates 20 years of business
22
Oct '10
Brentano's 20th anniversary not only celebrates 20 years in the interior design textile business, but also a 20 year long partnership with the outstanding, NYC based design company Pollack. While the year has been celebrated with two festive collections (Platinum in the fall of 2010 and Gala in the spring), founder, co-owner, and Design Director Iris Wang has also been giving a series of lectures on the ins and outs of green textile design. This series culminated in a standing-room-only lecture and Q&A session at Pollack's New York showroom at the Decoration and Design Building on October 7th.

Wang's lecture, titled "The Good, the Bad, and the Ugly," focused on the importance, necessity, and difficulty of navigating the world of environmentally friendly textile design. Not afraid to answer the tough questions, Wang spoke about how natural fibers like cotton may on the surface seem more environmentally friendly than other fibers, but in actuality they often require substantial amounts of water and pesticides to grow. She also addressed the difficulty of comparing various green options, as each have their own benefits and pitfalls. However, Wang was decidedly clear on two points: one has to look at the bigger picture, and there is no going back to a world without green consciousness.

When talking about the big picture, Wang related a story about blind men feeling an elephant. Each man touched a different part, and each man imagined a completely different animal. Each man may have been correct, but none of them could understand the whole animal. Similarly, with green design, one cannot try to only interpret pieces. Instead, they most try to see the whole being and the bigger picture.

To Wang, the bigger picture is one that cannot be reversed. When addressing standards such as LEED certification, MBDC, GOTS, and NSF, as well as the upcoming ACT green textile standards, Wang acknowledged that there is difficulty. However, she also stressed that green design is an important endeavor, and one that is here to stay. Despite the flaws of trying to figure out the "greenest" fibers, textiles, and finishes, it is an endeavor that must be made, and an endeavor that Brentano has engaged with completely with their Brentano Green collection of recycled, organic cotton, eco-friendly polyurethane, bamboo, and eco-wool textiles.

Wang also thanked Pollack for their generosity of information and aid in realizing Brentano's goal of introducing beautiful, performance-minded, and green textiles to the industry. "We wouldn't have been able to get to where we are without them," she said. In gratitude to her "mentors," Wang presented them with a painting she created, much like she presented them with her painterly textiles 20 years ago.

Brentano Inc

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search