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First Wellness Label awarded to Schneider Sportswear OHG
01
Nov '10
In September 2010, the Hohenstein Institute awarded its first Wellness Label, to Schneider Sportswear OHG in Albstadt. To mark the occasion, Silke Off, Head of the Laboratory for Clothing Physiology at the prestigious Hohenstein Institute, who played an important part in designing, developing and introducing the label, personally presented the senior management of the company with the label to use on their products.

Tested wellness textiles
People want to feel comfortable in their clothes. Especially for leisure activities and sport, but also just for relaxing on the sofa at home, there is a big demand for "feel-good" textiles.

They should be as comfortable as possible, soft and supple, skin-friendly and breathable. They should also be high-quality garments which do not lose either their colour or their shape, even after being washed many times. Now, thanks to the new Wellness Label from the Hohenstein Institute, consumers can look specifically for "Tested wellness textiles" which are particularly comfortable to wear and are also easy to look after .

The concept of wellness textiles is not confined to traditional leisure and wellness clothing but could also apply to articles such as dressing-gowns or towels. The new label from the Hohenstein Institute makes it possible for textile products to be objectively measured for their suitability for wellness purposes and means that shoppers can also regard certified products as being of higher quality, because of the extensive testing they have undergone. For sellers, the label is a perfect selling point when they are advising their customers.

Before a textile product can become a "Tested wellness textile", it must go through a specially developed programme of tests at the independent Hohenstein Institute. For this, appropriate measuring instruments are used to test textile products against defined criteria
and assess them. If they are suitable to be classed as tested wellness textiles according to the current guidelines, this is confirmed.

Schneider Sportswear OHG – Wellness made to measure
Wellness, comfort and quality are also top priorities for Schneider Sportswear OHG in Albstadt. Silke Off explains: "This company, which sets such high standards for its products, is tailor-made to launch the new Wellness Label. During its development phase, both sides benefited from our close cooperation." Schneider Sportswear OHG operates in the clothing segment of sports textiles which is mainly dominated by the world-famous brand names of the big, powerful global players. Rather than making products for top athletes, this traditional company makes high-quality sportswear for people of all ages who take an active approach to life.

Annette Kemmler, Managing Director of Schneider Sportswear OHG, emphasises: "We want to offer the best possible wellness clothing for people who have found their own, individual interpretation of sport and fitness as part of their personal lifestyle. For us, it's enormously important that our products meet all the highest specifications for quality and fit."

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