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Marimekko opens its own shop in Berlin
11 Nov '10
2 min read
The world of Marimekko arrived in Berlin on 8 November 2010 when the company opened a 120-square-metre flagship store in the Mitte district, which is known as a centre for pioneering and distinctive design and fashion. The shop's opening will be held today.
“We see Berlin as one of the world's most fascinating signposts for visual culture. A huge amount of new and unprecedented things are constantly being created there. We believe that Marimekko's design philosophy fits in perfectly with the city's atmosphere of the unexpected and original. Berlin is also a natural location for our new shop because Germany has long been a key market for us. We have an extensive network of dealers there as well as a subsidiary and our own shop in Frankfurt am Main. We also see a lot of future potential in Germany,” says Marimekko's CEO, Mika Ihamuotila.
Marimekko's unique design idiom is built on diversity and a dialogue of contrasting elements. Marimekko design embodies Finnish functionality and Scandinavian minimalism with ornamentation from the East. All of this can also be seen at the flagship store in Berlin. The shop is an inspiring meeting place where customers can discover new, individual solutions for their wardrobes and homes.
The location of the shop has been considered carefully, and its low-key architecture forms an effective background to the colourful and diverse world of Marimekko's patterns. The shop's range encompasses all of Marimekko's product lines: available here are printed fabrics and other interior decoration products, clothes, bags and accessories.
The address of the Marimekko shop in Berlin is Alte Schönhauser Straße 42.
“We see Berlin as one of the world's most fascinating signposts for visual culture. A huge amount of new and unprecedented things are constantly being created there. We believe that Marimekko's design philosophy fits in perfectly with the city's atmosphere of the unexpected and original. Berlin is also a natural location for our new shop because Germany has long been a key market for us. We have an extensive network of dealers there as well as a subsidiary and our own shop in Frankfurt am Main. We also see a lot of future potential in Germany,” says Marimekko's CEO, Mika Ihamuotila.
Marimekko's unique design idiom is built on diversity and a dialogue of contrasting elements. Marimekko design embodies Finnish functionality and Scandinavian minimalism with ornamentation from the East. All of this can also be seen at the flagship store in Berlin. The shop is an inspiring meeting place where customers can discover new, individual solutions for their wardrobes and homes.
The location of the shop has been considered carefully, and its low-key architecture forms an effective background to the colourful and diverse world of Marimekko's patterns. The shop's range encompasses all of Marimekko's product lines: available here are printed fabrics and other interior decoration products, clothes, bags and accessories.
The address of the Marimekko shop in Berlin is Alte Schönhauser Straße 42.
Marimekko Corporation
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