Mr Grant says that there has been much made of various other initiatives to develop markets for New Zealand strong wool.
“The efforts of those organisations should not be disparaged but they are small in comparison to the resources of Wools of New Zealand, which invests $4 million a year to provide quality assurance for consumers, in-market support for retailers and technical expertise for manufacturers who use branded New Zealand strong wools. In the last two years as a fully commercial organization, Wools of New Zealand has established deep relationships with partners that are now turning into long term contractual relationships."
“As a result of those programmes, carpet makers and retail groups are launching new ranges of carpet made from Wools of New Zealand and Laneve wools in the United States, United Kingdom and Europe which will deliver royalties resulting in further procurement premiums being paid to growers.”
“However, growers should not assume that they will benefit from these future gains unless Wool Partners Co-operative meets the required threshold. The offer on the table is the only one that provides that assurance.”
Wool Partners Co-operative Limited
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