Home / Knowledge / News / Textiles / Wools of New Zealand readies for more international growth
Wools of New Zealand readies for more international growth
15
Dec '10
The flow of procurement premiums to New Zealand strong wool growers will take a major step forward with the launch of new carpet ranges at two international trade shows in the New Year.

Wools Partners International's partners will be exhibiting new carpet ranges using Wools of New Zealand and Laneve branded wools at Domotex in Germany in January and Surfaces in the United States in February.

Wool Partners International Chief Executive Officer Iain Abercrombie says the new ranges will lead directly to further procurement premiums being offered to growers, in addition to the premiums of 70 cents a kilo already paid to growers who are supplying wool to two British carpet mills.

“The initial offer of procurement premiums has created considerable interest and excitement amongst our accredited growers and encouraged others to register. Going forward, we expect the royalties negotiated in additional contracts with our partners to translate into long term sustainable returns for many more growers.”

Meanwhile, Wools of New Zealand is looking at how its relationships in China can be developed to further boost returns for growers. Currently it is hosting, with other wool industry interests, a delegation of leading manufacturers from China on a fact finding mission in the South Island. The delegation is led by Wools of New Zealand's Country Manager Stephen Tan, who is acknowledged as one of China's leading technical carpet experts.

Wools of New Zealand is spending $4 million a year principally in Europe, the United States and China to provide quality assurance, marketing and technical support to manufacturers and retailers willing to engage in partner programmes.

“This sum far exceeds the commitment of all other wool exporters and industry organisations. Wools of New Zealand's budget has a clear focus that is dedicated to positioning New Zealand strong wool as a luxury fibre, ethically produced in a sustainable and environmentally friendly manner,” Mr Abercrombie says.

“We are willing to support other programmes, such as the Wool Project launched in Britain by the Prince of Wales, if they can demonstrate that they too can generate additional premiums for New Zealand growers in a cost effective way.”

Wools of New Zealand's presence in China dates back to 1992. It has worked closely with the development of the machine carpet industry there and assisted other New Zealand exporters to establish relationships with manufacturers.

“Wools of New Zealand is now looking to leverage the long relationships it has with its partners in China to create further value that can be returned to growers,” Mr Abercrombie says.

“We are delighted to host our partners from China and show them how wool is produced, graded and processed for export.”

“Manufacturers in China are primarily focused on the domestic market and in particular the demand from wealthy consumers for distinctive, quality carpets and furnishings. This is also being mirrored in hotels and commercial premises where wool carpets meet the criteria for design, performance and environmental values.”


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search