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Tail launches Thermo°Cool-based collection
Dec '10
Tail Activewear, the women's tennis and golf apparel brand that delivers performance and fashion, has added thermo-regulating functionality to its collection. Tail has introduced a new line of tennis apparel featuring Advansa ThermoCool, the world's leading thermo-regulating fiber.

The Advansa ThermoCool line complements Tail's other performance lines which offer benefits such as moisture management, wind and rain resistance, and antimicrobial protection. The new Advansa ThermoCool line will be carried exclusively at pro shops, clubs, and specialty retailers and online.

“Thermo-regulating performance is an important benefit for the women athletes who wear Tail Activewear,” says Beth Occiano who heads marketing for Tail. “With our new Advansa ThermoCool line, women will stay cooler during the game and will avoid that dreaded chill after matches in cooler weather. All with the same outfit!”

Advansa ThermoCool is a special blend of hollow and solid fibers that adjusts to the wearer's body temperature and to the external climate. During physical exertion or in hot weather, ADVANSA ThermoCool wicks moisture faster than other materials by as much as 48%. The fiber is designed with maximum surface area and micro-channels to transport moisture quickly away from the skin. The fiber's hollow interior enhances air circulation and focuses energy on the heat transfer process to maximize evaporative cooling.

In fact, ADVANSA ThermoCool evaporates moisture 53% better than other options. When the wearer is at risk of chills, such as during a game in cold weather, the fiber's channels also enable the fabric to provide lightweight, thermo-buffering properties. It protects against rapid temperature changes, capturing body heat or allowing excess heat to dissipate evenly as the wearer's body temperature dictates.

ADVANSA ThermoCool

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